Unmarketing Idol

June 17th, 2010 → 4:34 am @ // 0 Comments

Fellow Wiley author Scott Stratten (Unmarketing) put out a nice little attention-getting video that I think you’ll enjoy. Ok, well, you’ll enjoy the fun of it, not so much the singing. I kid, I kid. What’s interesting to me about this is that he had the idea one morning, wrote the lyrics, recorded it one take in his car and posted it later that day. So far… 77k+ views. Why can’t you make a video with a fun idea and make it go viral? Oh wait, you can.

By the way, his new book, UnMarketing: Stop Marketing. Start Engaging., comes out right about the same time as mine. Can’t wait to read it.