The Universal Truth of Selling on the Web: Simple Wins

August 19th, 2010 → 2:11 pm @ // 0 Comments

This is a guest post that I wrote for Small Business Trends, the number one small business resource on the Internet.

Choices are great on a menu, but too many choices on your website or landing page or even within your products can cause indecision. Too many choices can lead to confusion, and when you’re in the business of trying to make a sale, confusion is the enemy. What’s the opposite of confusion? The answer is easy. The best way to make things easy? Keep them simple.

Often we’re too focused on giving our customers too much. When you go to the barber, he doesn’t give you a menu of haircuts. You sit down, tell him simply what you’d like done, he pulls out his tools and cuts your hair. All very quickly and without fuss, which is the reason most men still prefer to go to a barber rather than a “salon”: It’s simple.

Read the rest of the article.