The Snuggie vs. The Slanket (Video)

March 16th, 2010 → 4:42 pm @ // 0 Comments

In the book I write quite a bit about this debate. It’s quite obvious that from a sales and marketing perspective, the Snuggie won. As you’ll read when the book comes out, the reason why comes down to marketing and attention.

Mo Rocca recently profiled both companies, sitting down the founders of each. It’s Snuggie Vs. Slanket: The Great Sleeved Blanket Debate.