The Lost Will It Blend Interview

December 15th, 2010 → 10:39 pm @ // 0 Comments

Back when I was doing research for the book I did an interview with George Wright, the architect of the infamous Will It Blend campaign. But I forgot to post the interview! Here it is, pulled from the archives.

This is an amazing interview. George explains how Will It Blend was born, and talks in depth about viral marketing and the results it generated for his company.

Download and listen here.

By the way, don’t do this to your iPad.