I agree with Copyblogger. There is such a thing as bad publicity. Case in point, read his latest post about a company called Horizon who is, in Brian’s words…
Horizon Realty might be the most loveable, fair, decent and true company in the world. Right now, their name recognition has about as much appeal as Saddam Hussein. With mold.
But in my opinion, and this isn’t to argue with anyone, it’s just to give my thoughts, I see a clear difference between “attention” and “publicity”.
You cannot have bad attention, but you can have bad publicity. They are two different things. I’ll go into more detail in the book. Which, by the way, should be published by winter 2010.