Social Media Changed "Bad Attention"

July 8th, 2009 → 9:39 am @ // 0 Comments

In the past, if you made a customer angry by being negligent, you could pretty much ensure it would be swept under the rug. But as we’ve seen with Domino’s pizza and now with United Airlines, social media and the quick spread of content now makes it VERY easy to get noticed, in a bad way.

This band had their guitars broken on a flight and because they didn’t get any assistance/help from United, they made a song about it. I’m sure United wasn’t too happy about a few hundred thousand people learning about this.