What happened? Well, the bloggers and media-rati went nuts for it. Everyone started talking about Skittles. Let’s be honest, have you ever been to the Skittles website? No. Have you ever even considered in your brain that Skittles might even need a website? No. Be honest.
This is a perfect example of going all-in with a fresh idea… when you have nothing to lose. Try it one day… or wait for my book and learn about more examples of similar companies have done and are doing it today.