Or is it? What if you really DO think outside of the box? What can happen?
Well, you can truly come up with something that is unique. Like Fancy Fast Food, check it out. They take fast food and turn it into gourmet looking food. Look at what you can turn a bacon burger from Wendy’s into.
So while you may hate the saying “out of the box”, you have to appreciate the uniqueness that can spew out of the practice of it.
What are you doing to “think outside the box”? Don’t discredit it. Try to live it and work with it and see what happens. You just might be surprised at what you come up with that succeeds beyond your wildest dreams.