My friend Shawn noticed this unique billboard on his way home the other day.
What a smart way to get attention. We’ll have to follow Pasha’s progress to see how she does.
I thought it was a great example of a job candidate doing something original, rather than standing in line and playing it safe with the status quo.
Personally, I’d rather hire somebody who used their skills and unique approach to get a job over another person who just sent a resume or replied to an ad on HotJobs.
Also, I sent a note to Pasha after midnight last night to ask more about her site, and she responded before 7 A.M. this morning.
She mentioned she’s planning to start a podcast soon called “Ask Pasha”, and she’s currently blogging and Tweeting. If I were looking to hire in marketing, I’d call her in for an interview.
The way you represent yourself tells a story about you. What is your brand telling strangers about you and your potential?