I read the headline in my local online newspaper, “KFC willing to fill potholes if company can brand its work“.
Haha, a joke I thought. But not at all.
The folks at KFC recently cooked up an appetizing offer for cash-strapped cities: The restaurant chain will fix crater-ridden streets for free if they’re allowed to brand repairs with a chalked-on message saying that the road has been “Re-Freshed by KFC.”
Company president Roger Eaton put the deal on the table last week in an open letter to America’s mayors. KFC intends to select four towns to receive “a smooth drive that is fit for a colonel.”
Pretty smart move by KFC? Think about it. If you’re a municipality that is having tough economic times, as most are right now, how can you turn down this offer to save money?
KFC marketing team = smart.