It’s a Dirty Business, But Profitable!

June 8th, 2010 → 8:51 pm @ // 0 Comments

Mark this one down as another head-slap “Why didn’t I think of that” moment. These guys are selling dirt. (Source)

A clever duo from Ireland was inspired by the ground under their feet. Business partners Pat Burke and Alan Jenkins founded the Auld Sod Export Company to sell “Official Irish Dirt” by the pound to those who want to “own a little piece of Ireland no matter how far from the Emerald Isle (they) are.” According to an article in The New York Times, the company shipped $2 million worth to the United States in the first 5 to 6 months of launching its web site in November 2006.

Dirt. $2million from dirt.

The proof is in the pudding. You can sell anything, if the marketing/target is right. In this case, well, what good Irish-person wouldn’t want some terra firma from the old country?

Get your brain moving. What do people want? Figure it out, then sell it to them. Or someone else will.