Joel Comm did it again. His iFart iPhone application has made it into prime time with a piece on The Daily Show with Jon Stewart. Check it out.
|The Daily Show With Jon Stewart||Mon – Thurs 11p / 10c|
Joel will tell you that all attention is good attention, and he’s pretty much right. Watch this mainstream piece sell him a few more hundred thousands apps at 99 cents a pop.
Sorry, even if you think it’s silly… that’s money in the bank from a fun idea and good marketing.
Attention works. You can read more about Joel’s The Daily Show story here.