IBM Study "Attention" Push Will Shift Balance Of Power

October 1st, 2009 → 9:13 pm @ // 0 Comments

Hey, I didn’t say it, the IBM survey said it. (The end of advertising as we know it – PDF)

There is no question that the future of advertising will look radically different from its past. The push for control of attention, creativity, measurements and inventory will reshape the advertising value chain and shift the balance of power.

They’re talking about advertising here. Or rather, the end of advertising… as we know it.