You Don't Want To Read This Book

November 1st, 2008 → 1:15 am @ // 0 Comments

You really don’t want to read this book called ‘Blend This Book’ by me, Jim Kukral. You really don’t. “Why,” you say? Because when you do it’s going to unleash the creative person inside you.

That’s right. It’s going to change the way you think. It’s going to force you to be creative and to try new and fun things. Yep, it’s going to ruin your boring-ness. 🙂

Actually, that’s a good thing. Because this book is going to help you. It’s going to open up your mind to the possibilities that lay before you as a small business owner or personal brand.

Gone are the days of traditional marketing tactics. We used to go out and purchase advertising to get results. Not anymore. Now, today, with social media tools and well, the Internet in general, we can reach millions of people instantly, around the globe.

And that’s a good thing.

The problem is, that’s also a bad thing. With that reach comes noise. More noise than most people can handle. So what happens is people become desensitized to all of the messages, ads or not.

So what do you do? The answer: Attention.

‘Blend This Book’ is all about how businesses and brands can generate attention for themselves in ways that don’t often cost a lot of money to do.

But that’s not all… Once you get attention, you have to know how to turn it into a return on investment.

Thank you for taking the time to join me on this journey as the book is being written. I encourage you to add this blog feed to your subscription list. I’ll be posting here along the entire way of writing the book.

I’m also here to ask for your participation. If you have a story about how you or someone else you know used an attention getting technique to drive more sales, leads or publicity, then I want to hear about it. It may even get featured in the book. Click the banner on the right of this page to send in your story.