I’ve coined a new Web term. It’s called “Broganified”. The definition is as follows:
Broganified: The act of Chris Brogan mentioning your blog on his Twitter or on his blog, which causes your server to crash to the ground with extreme prejudice.
About a month or so ago I graciously received a Tweet and blog post from friend Chris Brogan about a video I did. Within moments, my server was brought to it’s knees because too many people tried to visit the blog.
In other words… I was Broganified!!!
So I had to take matters into my own hands so it wouldn’t happen again. I went out and got a brand new server. One that is five times faster than the old one, with more memory and super-duper power.
Take that Brogan! I dare you to try it again!
All kidding aside. This is a valuable lesson for you as well. If you want to play in the big leagues and get big mentions from people like Chris, you’re going to need to invest in hosting that can handle it. I always say that great hosting to me is like the water in a water park. You MUST have it. Without the water, there’s no water slides.
Without the best hosting, there’s no way you can run your Web business to the utmost capability. When I first started out with my own hosting about 10-years ago, I chose a cheap hosting company. Fine, it was great, I didn’t need a lot of bandwidth or power. But guess what happened? After a while I started to make some serious money from my websites. I had over 60 websites going at once. Then one day all of my sites disappeared.
And they were down for 3-weeks. 3 weeks! Why? Because, as I later found out, I was hosting with a guy who had a bunch of his servers in his garage! He went on vacation for a month and lost power and didn’t care. Didn’t answer emails, phone calls, etc… My sites, all of them, and email, sat dead for 3-weeks. I literally lost 5 figures in profit.
That was the last day I went cheap with hosting. Since that time, I’ve way overpaid for hosting with Rackspace (my own dedicated server) and now I’m with LiquidWeb (another dedicated server).
If you’re just starting out, go ahead and go with hosting that is less expensive. You’re not going to need a lot, but don’t hesitate to upgrade when you need it. Otherwise, you may find yourself Broganified as well.