Everything & Everyone In The Book – The Index

July 19th, 2010 → 7:02 pm @ // 0 Comments

Here’s a list of everything, and everyone inside the book. If you got here because of a Google News alert, now you know why. You’re in the book!

5DayBootcamp.com, 132

The $7.95 Marketing Plan, 144

9/11, social media and, 15

10GoldenRules.com, 11

“21 Accents,” 169

99designs.com, 219

500Words.com, 206

1938media.com, 11

ABC News, 222

Abestweb.com, 146

Ad Hustler, 75

The Adsense Code, 207

Affiliate Marketing, 10, 145-147

Affiliate Summit, 10, 12, 118, 147, 163

Alliteration, branding and, 77-78

Amazon.com, 64, 270

S3 storage, 193

Amember.com, 144

Amway, 155

Amyotrophic Lateral Sclerosis, 163

Anderson, Pamela, 215

Animoto.com, 193

Apologies, avoiding, 7

Apple, 18-19

Arenas, Gilbert, 227

Askdavetaylor.com, 79, 218

“Askaninja,” 170

AsktheBuilder.com, 79, 81

Associated Press (AP), 27, 55

Atlantic Records, 168

Attention, negative, 214-216

Australian Anthill, 273

Authenticity, 200

Aviva LLC, 74

Avon Walk for Breast Cancer, 163

AwesomeMillion.com, 63

Balloon Boy, 226

Bank of America, 48, 268

Banking, social media and, 14-15

Barefoot Executive, 143

BBC News, 222

Beaches & Cream Soda Shop, 211

BeautifulPeople.com, 228

Ben Folds, 167

Benefits, pitches and potential, 33

Berkowitz, Jay, 11, 138

Best Buy, 189

Bezos, Jeff, 64

Biden, Joe, 226

Big Mouth Billy, 236

Big Texan Steak Ranch, 210

BigBrownBox.com, 63

Bing, 230

Biscuit Hole campaign, 212

Biz Web Coach, 75, 134-135

Black Enterprise, 55

BlendTec, 153, 180-186

Blip.tv, 192-193

Blogging

affiliate mark, 147

branding and, 16

free services and, 103

subscribers as revenue, 2

video, 154

Blogher, 20-21

Blogkits, 42

Blogmaverick.com, 39

Blogs to Riches, 16

Blogworld Expo, 42

Blu-Ray player, 240

BMW, 169

Boedecker, George B., Jr., 236

Bonuses, 139

Boot camps, 132-133

Branding

building, 81-84

nametags and, 8-9

tips for, 76-80

Brandweek, 190

Branson, Richard, 20, 271

Bratton, Susan, 11

Brick Lane Curry House, 211

Brogan, Chris, 10, 12, 114

Brokaw, Tom, 72

Brooklyn Bridge, 44–45

Bryant, Darren, 48, 268

Buckley, Michael, 167

The Bulletin, 272

Burger King, 213

Call to action, pitches and, 33-34

Can We Do That? Outrageous PR Stunts That Work—and Why Your Company Needs Them, 35

Caricatures, 218-219

Carroll, Teddy, 58

Carson, Johnny, 44, 45

Carter, Tim, 79, 81-84

Carvel ice cream, 34

Cassingham, Randy, 251-253

Causes on Facebook, 164

CBS, 232

CD continuity program, 130-131

Celebrity, 229

Celebrity Chatter, 167

Change, overcoming fear of, 24

Channel 3 (WKYC), 28

Charleston RiverDogs, 67, 68

Cheney, Dick, 31

Chicago Tribune, 223

Chicken Soup for the Soul, 70

Cho, Margaret, 232

Choices, confusion of too many, 100-101

Chrysler, 266

Clark, Brian, 118

Clegg, Gary, 234

Cleveland Browns, 26

Cleveland LinkedIn Networking Group, 154

CNBC, 178-179

CNN, 44, 55, 227

CNN Money, 205

Coca-Cola, 182

Collins, Shawn, 10, 12, 118

Comcast, 151, 153

Comm, Joel, 10, 205-207

CommissionJunction.com, 146

Communication

personalizing, 87-89

See also Voice, having a

Community, subscribers and, 136-137

Computer Shopper, 245

Conference, speaking engagements as revenue, 2

Connor, James, 86

Consulting, free, 103

Conte, Jack, 168

Content Management Solutions (CMS), 36

Content, reusing, 138

Continuity programs, 130-131

Controversy, 261-262

Copyblogger.com, 118

Copycats, 234-236

The Corner Bar, 210-211

Cost per click (CPC), 171

Coupon Mom, 75

Coupons, 102

Courage, 260-261

Craigslist, 21

Creative Young Entrepreneur of the Year Award, 273

Credibility, pitches and, 33

Crocs, 236

Crossfit Cleveland, 172-173

Crowdspring.com, 219

The Crown Candy Kitchen, 210

Cruikshank, Lucas, 168

Cuban, Mark, 39-43

Customer evangelists, 237-241. See also Testimonials

Dahl, Gary, 235

Dallas Mavericks, 39

Dallas Morning News, 41

Database Diva, 74

The DaVinci Code, 207

Dawn, Nataly, 168

Daymude, Colin, 161-162

Deadlines, setting, 113

DeBeers, 66

Dell, 153

Demonstrations, online video, 190

Denger, Ginette, 58

Denny’s, 212

Denny’s Beer Barrel Pub, 210

Des Jardins, Jory, 20

Determination, 81-84

Dickson, Tom, 181, 183, 184

Digg, 246

Diligence, 81-84

The Dip, 49

Discipline, 81-84

Discounts, 102

Discovery Channel, 185, 186

Distractions, productivity and, 113

Domain name, 144

Domino’s Pizza, 227

Don’t Worry, Be Happy, 236

Donaldson, Sam, 72

DontheIdeaGuy.com, 60

Doubt, ending, 112

Dress, image and, 218

Duct Tape, 69

Dunkin Donuts, 243-244

DVD continuity program, 130-131

E!, 222, 263

eBook, 16, 144

Eliason, Frank, 151

Ellen, 17

E-mail, revenue and sign-ups, 2

Emanuel, Rahm, 226

Encyclopedia Britannica, 145

Enron Night, 68

Environmental organizations, 248-249

Evening News with Katie Kouric, 34

Evernote, 57

The Evolution of Dance, 169-170

Extraordinary, becoming, 114

Facebook

branding and, 15

employment, 157-160

friends as revenue, 2

generating ideas, 57-58

image and, 218

raising awareness, 161-164

social and financial equity, 14

Failure, fear of, 115

Fame, 229

FancyFastFood.com, 62

FanProtest.com, 27

FaxZero.com, 245

Federal Trade Commission, 147

FedEx, 69

Feedback, internet marketing and sales, 90

FeedFront Magazine, 163

Feldman, Loren, 11, 12

Feldman, Lori, 74

Figglehorn, Fred, 168

Five Hour Energy drink, 94

Flip video camera, 177, 188

Food challenges, 208-211

Forbes, 44, 190

FourSquare & Gowalla, 156

The Franchise King, 73, 75, 118, 220

Free Money to Change Your Life, 197

Free Money to Pay Your Bills, 197

Free, services, popularity of, 102-103

FreePrintable.net, 245

Frey, James, 225

Fun Is Good, 67

Funnel, sales. See Sales, funnel

Geek Factory, 37

GeekCast.fm, 163

Get Out of Hell Free cards, 251-253

Ginsberg, Scott, 8-9, 73

Gmail, 58

Goals

short-term, 117-121

See also Revenue, goals

Godaddy.com, 27

Godin, Seth, 10, 49

Goldman Sachs, 64

Google:

Adsense, 206-207

Analytics, 99, 159

News, 77

Notebook, 58

parallels to traditional media, 31-32

problem solving, 94

simplicity of, 98-99

Trends, 239

universal search, 173-174

Grasshopper.com, 233

Green Business Owner, 143

Green, Al, 236

Greenberg, Ari J., 267

Gretzky, Wayne, 64, 231

Group coaching, 134-135

Hardee’s, 212

Harding, Tonya, 67

HarperCollins, 158, 159, 160

Hartunian, Paul, 44-45

Harvey, Paul, 44

Hasbro, 253

“Hastily Made Cleveland Tourism Video,” 169

HBO, 168

Headshots, 218

hellomynameisscott.com, 9

Helpareporter.com (HARO), 10, 35-37

Herald Sun, 272

Hilton, Paris, 78, 215

Hilton, Perez, 263

Hintze, Robert, 228

Hirepasha.com, 223

History Channel, 185

Hoffman, Brandon, 57

Home Depot, 189

Hook, determining the, 73-75

Horowitz, Shel, 248-249

Horsepigcow.com, 11

Houston Chronicle, 55

How to Turn Your Million Dollar Idea into a Reality, 273

Howes, Lewis, 11, 16-17, 154

Hsieh, Tony, 128

Hunt, Tara, 11

HyperText Markup Language (HTML), 219

Hypertext Preprocessor (PHP), 144

IdeaLady.com, 55

Ideas, generating, 51-59, 60-61

free services, 103

iFart application, 10, 205-207

Image, 217-219

Inc., 190

International Excess, 240

Internet

reasons people use the, 91-92

sales environment, 98-106

Interview Tactics! How to Survive the Media without Getting Clobbered!, 222

iPhone

branding and, 80

generating ideas and, 57

iPod, 19

iTunes, 19, 206

IwearYourShirt.com, 63

James, Vincent, 243

JetBlue Airways, 20, 153

Jobs, Steve, 18

JoeBees, 238

Johnson, Bob, 71

Johnston, Levi, 227

Jones Soda, 21-25

Kirk, Harvey, 72

The Kitchen Sink, 211

Kitsch, 235

Kownacki, Justin, 231-232

Kukral, Kenneth, 240

Kurko, Jane Velz, 57

Laipply, Judson, 169-170

Larry King, 198

Late Night with Conan O’Brien, 17

Late Night with David Letterman, 198

Lauren, Ralph, 64

Law & Order, 20

Lee, Ryan, 140-141

Lesko, Matthew, 10, 197-201, 215

Libava, Joel, 73, 118, 220

LinkedIn, 11, 153

connections as revenue, 2

image and, 218

LIVESTRONG Foundation, 163

Logo, 219

Los Angeles Times, 251

LoveSongs.com, 243

Luxury, vs. need, 242-244

MacDonald, Kyle, 63

Madison, Ashley, 228

Magnolia Pictures, 42

“Man in the Box,” 168-169

Man vs. Food, 209

Manolo Blahnik, 243

Marketing

internet, 85-92

outrageous, 65-69

Marketing Outrageously, 69

Mary Kay, 155

Mashable, 19, 205

Mays, Billy, 10, 12, 139

McConnell, Camille, 269-270

McDonald’s, 182

McFerrin, Bobby, 236

Me 2.0, 78

“The Mean Kitty Song,” 168

Media, trending topics, 27

Megale, Megan, 34

Melbourne Cricket Ground, 271

Membergate, 142-143

Membership, web sites, 124-129

Membership Site Owner, 143

Metallica, 53

MichRX Consulting Services, 143

Microsoft, 128

Million Dollar Homepage, 63

A Million Little Pieces, 225

Minch, Ann, 268

Mona Lisa, 235

Money, 44, 272

Monopoly, 252, 253

Morecalled Memo, 58

Morefield, John, 265

Morning Coach, 75

Morton’s Steak, 243

Moye, David, 178-179

Mozart, Wolfgang Amadeus, 53

MSN, 230

Murphy, Gayl, 222

Murphy, Ted, 11

Murray, Bill¸ 68

Naddaff, George, 212

The NASCAR Café, 211

Nasol, Rico, 187

National Basketball Association (NBA), 39, 227

National Breast Cancer Foundation, 163

National Public Radio, 179

NBC, 205, 223

Need, vs. luxury, 242-244

Negativity, 115

Netflix.com, 127

New Jersey Monthly, 44

New York Times, 2, 31, 44, 55, 167, 223, 251

Newmark, Craig, 21

Newsletter, brand building and, 83

Newspaper, self-syndicated columns, 82

Newsweek, 251

Newteevee.com, 187

Nielson ratings, 159

Nike, 66

Nintendo 64, 169

NPD Market Research Group, 236

Nunes, Julia, 11, 166-167

NyQuil, 238

O’Brien, Conan, 17

O’Connor, Sean, 261

Obama, Barack, 226, 227

Obama, Michelle, 236

ObamaCondoms.com, 229

Ohare, Vinny, 58

Olanoff, Drew, 163

The One Minute Millionaire, 271

OnlineVideoToolkit.com, 177, 189

Oprah, 198, 225

Orman, Suzi, 78

Oxygen bars, 243

Packages, offering, 104-105

Page, Elisa Camahort, 20

Pain, sales and alleviating, 93-97

Palin, Sarah, 227

Palm Pre, 58

Parent-Teacher Association (PTA), 146

Paul Harvey News, 44

Pauling, Linus, 60

PayPal, lack of simplicity, 104, 105

People Magazine, 263

Pepsi, 150, 153

The Perfection of Marketing, 86

PersonalBrandingBlog.com, 78

Personal Branding Magazine, 78

Personallifemedia.com, 11

Pet Rock, 235

Phantom, 243

Philbin, Regis, 44

Pitches, 33

Playboy, 251

Podcasts, subscribers as revenue, 2

Pogue, David, 31

Polk, Mike, 168-169

Polo, 64

Pomplamoose, 168

Portland Beavers, 68

Post-It notes, 56-57

Press releases, moving beyond, 30-34

Prfessor.com, 127

Problogger.net, 118

Proctor, Bob, 70

Productivity, distractions and, 113

Prpuppettheatre, 178

Publicity, negative, 214-216

Quality, branding and, 84

Question Mark Guy, 75

Quicken Loans, 163

Quinn, Leo J., Jr., 254-256

Quotes, price, lack of simplicity, 104-105

QVC, 234

Radio, features as revenue, 2

Recruitment

free, 103

Red Bull, 64

Red Cross, 162

Referrals, 137

Regis Philbin Show, 44

Registerfree.com, 38

Remodeling, 81

Reputation, monitoring your, 77

Research, pitches and, 33

Restaurants, 154, 208

Restaurant Owner, 143

Revenue

goals, 122-123

internet, 85-92

environment and, 98-106

various definitions, 2, 5

web, 109-110, 111-116

See also Sales

Reviews, online video, 190

Riccards, Patrick R., 57

Rice, Tom, 268

Richman, Adam, 209

Risk coverage, opportunities for, 240-241

Rivers, Joan, 198, 263

Robertson, Lloyd, 72

Rolls Royce, 243

Rosenberg, Eva, 73-74, 76

Rousell, Sandra, 58

Rowse, Darren, 11, 118

Russell, Bill, 172-173

Sacramento Kings, 69

Sadler, Jason, 62

Sahara Hotel and Casino, 211

Sakurai, Carmen, 57

Salahi, Tareq and Michaele, 226

The Sales Moment, 86

Sales

funnel, 94-97, 103

See also Revenue

Save the Mountain, 248-249

Savetz, Kevin, 245

Savetz Publishings, 245

Schawbel, Dan, 78

Schedules, creating, 113

Schembari, Marian, 157-160

Schlessinger, Dr. Laura, 269-270

Search engine optimization (SEO), 125-126

Search.Twitter.com, 152

SEObook.com, 125

Shankman, Peter, 10, 35

Shareasale.com, 146

Simplicity, 98-101, 104

SKY News, 222

The Slanket, 234

SmallBizTrends, 190

Smart Money, 44

Smith, Joe, 227

Smith, Mari, 11

Snuggie, 234, 238-240

SnuggiePubCrawls.com, 239

SnuggieSightings.com, 239

Social media

branding and, 13-17, 79-80

to create attention, 148-150

evolution of, 79

fund-raising, 162-164

revenue and, 151-156

Solutions, offering customers, 93-97

Sony, 168

The Sopranos, 236

Southall, Ben, 260

Spinal muscular atrophy, 34

Spoelstra, Jon, 69

Sports marketers, 67

Squarespace.com, 219

St. Paul Saints, 68

Startup Journal, 55

Sticker Giant, 75

Stocking, Pasha, 223-224

Storytelling, 257-228

branding and, 84

Strength Coach, 143

Stride gum, 169

Stucker, Cathy, 55

Subscriptions, 2, 136-137

Success Magazine, 273

Sullivan, Andrew “Sully,” 139

Super Bowl, 150, 212

Susan G. Komen for the Cure, 163

Take Me to the River, 236

Talayna’s, 210

Tampa Bay Devil Rays, 69

Tax Mama, 73-74, 76

Tax service, 66

Taylor, Dave, 79, 80, 218

Team, using online videos to introduce, 191

TechCrunch, 205

Tech Czar, 75

Telemedia Communications, 70-71

Television

branding and, 17

features as revenue, 2

reality, 233

See also specific type

Temple, Michael, 57

Templeton, Bob, 71

TenGoldenRules.com, 138

Testimonials, 237-241

online video, 191

Tew, Alex, 63

TextPad, 58

This Is True, 251, 252

Titanic, 36

Today Show, 34, 169, 185, 198, 205

The Tonight Show with Jay Leno, 44, 45, 185

“The Top Ten Tricks to Doing Your Taxes,” 170

Toys for Tots, 23

Trackur.com, 77

Trademark Electronic Search System (TESS), 230

Trademark, branding and, 76-77

Traffic Geyser, 193

Training sessions, 132

Trump, Donald, 78

Tubemogul, 192-193

Tweetdeck application, 152

Tweetforals.com, 163

Twestival, 164

Twitter

branding and, 15, 19

customer service, 152

Festival, 164

followers as revenue, 2

image and, 218

social and financial equity, 14

U.S. Government Trademark Electronic Search System (TESS), 77

UFood Grill, 212

Uniform Resource Locator (URL), 171

Unique value proposition (UVP), 85-91, 101, 172

United Way, 162

Universal, 168

USA Today, 34, 44, 223, 239

User generated content (UGC) videos, 186

Van Duinen, Sharon, 211

Van Stolk, Peter, 22

Vaynerchuk, Gary, 10, 13-14, 17

Veeck, Mike, 67

Venture Beat, 205

Veterinary Insider, 143

Video

blogs, 154

as a business strategy, 46-48

distribution, 192-193

online, fear of, 176-178

revenue and, 165-175

tips and ideas for, 188-191

viral, 180-187

Vimeo.com, 192-193

Virgin America, 20

Voice, having a, 220-224

Walker, Amy, 169

Wall, Aaron, 125-126

WALL-E, 236

Wall Street Journal, 2, 44, 55

Ward, Missy, 10, 12, 118, 163

Warner, 168

Washington Post, 205, 245

Water, bottled, 243

Weber, Evan, 57

Webinars, free services via, 103

Weezer, 239

Wells, Jane, 178

Wendy’s, 62

Wheeler, Mike, 239-240

Where in the Hell is Matt, 169

Whiteboards, online videos and, 190-191

Whole Foods Market, 153

Wiliams, Cory, 168

William, Pete, 271

Willitblend.com, 153, 180-186

Wilson, Joe, 227-228

Winelibrary TV, 17

Wired, 205

Wishlist.com, 144

Woman’s Day, 55

Woods, Tiger, 214

Wordtracker.com, 127

Worldofkitsch.com, 235

Wright, George, 180-186

Xbox LIVE, 128

Yahoo!, 230

Yankee Stadium, 271

Yoga Universe, 143

Yola.com, 219

You Were Born Rich, 70

YouTube, 2, 11

Partner Program, 168-173

See also Video, online

Zamost, Aaron, 167

Zappos, 18, 128, 186-187

Insights, 128, 143