This is a guest post I wrote on the Contentrix blog.
You have Internet Marketers, and you have everyone else. Internet Marketers see content as something you use to create an action. Either a sale, or a word of mouth mention, or a subscriber, or a lead, etc… Content is a tool to reach a goal. Everyone else… they think content is content. It’s something you create and distribute, usually free, and that’s that.
That’s fine. There’s nothing wrong with creating content for free. In fact, more people should do it. However, there is a point in time when you finally say to yourself, “Wow, I really should be taking the knowledge and skill that’s in my head, and start putting it on the Web… and sell it.”
Let’s face it. Everyone needs money, unless you’re independently wealthy and or don’t care about food, clothing and shelter. You, yes you, the teacher, the artist, whomever you are, you will eventually reach a point when you want to take the content you’ve been creating for years and find a way to make some revenue from it.