My book doesn’t ship until August 10th on Amazon. But today the book moved into the #2 spot on the Web Marketing category, right behind David Meerman Scott’s New Rules of PR.
Yes, early book promotion works. As an author you need to be out there promoting your preorders the very day it appears for sale. It’s simply not enough to wait until the book is ready to ship.
I’ve been promoting preorders of this book for at least 3-4 months now. I’ve written blog posts, done attention-getting videos, guest blog posts on other people’s blogs, and so much more. I will create a blog post detailing all of my promotions for the book after the launch.