Drunken Negro Cookies… Is All Attention Good?

January 28th, 2009 → 4:32 pm @ // 0 Comments

So this guy who owns a bakery is selling what he calls drunken negro cookies in honor of our new President Obama. Here’s the video report.

Leaving the politics, or potential racism out of this discussion… can you consider this “good” attention? In other words, is all attention, good attention?

It’s interesting to see the viewpoints of people. Personally, as a person who believes branding, I can’t see any upside in associating yourself or business with something like hate or racism. So for me, this is an example of bad attention and I think it will come to hurt him in the end. Especially in today’s fast-moving social world where the word is spreading, fast.

What about you? What do you think? Is this good, or bad attention?

Hat tip to Shoemoney for calling my attention to this story.

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