Cause Marketing, With A Social Twist

October 1st, 2009 → 2:51 pm @ // 0 Comments

We’ve all seen online campaigns to support charities before. “Donate this to here, etc…” Supporting a great charity is a good thing.

But still, getting people to donate is another story. To get more donations, you need to call in the marketing team who might come up with a fun campaign like this one

$10,000 for ALS in 10 hours on 10/1/09
Uploaded with plasq‘s Skitch!

What’s smart about this is the “10-hour” part. Scarcity. If if was just “donate” now, be honest, is that as effective as “we’re doing this thing right now and you can be a part of it?” The answer is no.