March 16th, 2010 → 4:42 pm @ Jim Kukral // 0 Comments
In the book I write quite a bit about this debate. It’s quite obvious that from a sales and marketing perspective, the Snuggie won. As you’ll read when the book comes out, the reason why comes down to marketing and attention.
Mo Rocca recently profiled both companies, sitting down the founders of each. It’s Snuggie Vs. Slanket: The Great Sleeved Blanket Debate.
August 19th, 2009 → 8:58 am @ Jim Kukral // 0 Comments
Now this is how you promote a book! You make a really informative, fun, viral video that your audience will drool over. Then you release it to the world on YouTube and let them send millions of people to you… without having to lift a finger or pay for an ad. Pretty darn smart.
Erik Qualman has written a book called “Socialnomics” which is, of course, about the business of social media. To promote it, he prepared a video. See below. At the time of this blog post here, there was about 116k views of the video. But I fully expect it to get over a million soon enough.
The video is also on his blog. Which of course has a passive sell for his book.
This is a case study on how to generate attention. Nice work Erik, you will be featured in the book for sure!
