I love what David Garland does on his show. He interviews people on Skype, and records it with a program that I also use called Ecamm. But he records the video, and as you will see it split screens it and makes for a fun interview. I love technology. Here’s the interview I did with David a few weeks ago.
It’s ridiculous how easy and cheap this is. Yet… for some reason nobody else is doing it. Skype is free. Ecamm is like $19.95 I think. The rest is just contacting people in your industry and asking them to be on the show.
What is the big deal? Why is this so hard for people? Do you realize how much attention he has gotten from these interviews? C’mon people… let’s get on this. No excuses. Go do this. Find the top 20 people in your industry and tell them you want to do interviews just like this with them.
Then do it. Then take those videos and showcase them on your website or blog. Build an archive of them and give them away to members or subscribers or heck, put them on a DVD and send them out to people.
I did this a while back with audio interviews. Go over to my free member site and join up and access over 30 audio podcasts from industry experts, all for free.
But do something!!!! This is too easy.
I write in depth in my book about marketing for causes. Cause marketing of course means that you’re putting the cause first. It can’t work the other way around. You are simply the organizer of the cause, your brand or business, and the last thoughts you should have is “how do I profit from this?”
If you try it that way, you’re doing it wrong.
Scott Stratten, author of UnMarketing: Stop Marketing. Start Engaging., gets it. He’s organized a cause marketing effort that is worth your time and donations. Check it out here. I donated, and gave a signed copy of my book into the prize pool as well. And now I’m spreading it here, and on Twitter and Facebook.
Because that’s what I should do. Not because it helps me in any way. Not because I can get ROI from it. I share the message because it needs to be shared. I live a blessed life, and I thank the powers that be every single day for it. When I see others that are struggling I have to react.
Which is why social media is such an amazing and powerful thing. It allows us to almost instantly, and easily share and spread the word about things like this. And more importantly, because it’s easy, it works. Consider the United Way for example. Before the Web and social media they OWNED the massive percentage of donations from the public. Why? Because they had the biggest name and marketing budget. Other, small, also deserving charities and causes couldn’t compete.
Now they can. Please head on over and see how you can create your own cause marketing campaign as Scott did. Then donate. Or just donate below.
Grasshopper just officially released the case study results of their rebranding offer. It’s worth sharing.
A while back I wrote about a company that rebranded as Grasshopper.com and proceeded to send out 5,000 packs of chocolate covered grasshoppers.
Well, data has now come out about the ROI for this campaign. In a report over at Mashable…
The Grasshopper campaign proved to be very fruitful and buzz circulated on-air and across the web. To date, the company has seen a huge uptake in social media mentions, web traffic, and hopefully new customers. Here are a few notable stats from the campaign:
– 4,911% traffic increase from April to May
– 144,843 video views with 162 comments
– 1,500 tweets
– 120 blog posts in one month
– Tweets from Guy Kawasaki, Kevin Rose, and Jason Calacanis
– 7 national TV mentions
Basically, Grasshopper was able to saturate the blogosphere and twitterosphere, while securing a plethora of mainstream media coverage, simply with a bag of dead grasshoppers and some ingenuity. That’s clever marketing and we applaud them for their creativity, though no Mashable (Mashable) staffers were brave enough to consume any grasshoppers.
Not too shabby eh? What I’d like to know though is how much those grasshoppers cost, and how much to send them out to 5,000 people, and any other costs they may have had. Only then can you try to get a true ROI on a campaign. If you’re reading this from Grasshopper.com, can you illuminate?
By the way, my 4-year-old boy ate them all over the course of two days without blinking an eye. I’ll always remember that… and I’ll always remember Grasshopper.com now because of it.
So was this promotion a fiasco? Well, it depends on who you ask. If you ask KFC they say “No!” (of course). But if you ask some PR professionals they say “Heck yes”. So who’s right?
First, let’s back it up. Go read this synopsis story over at AdvertisingAge.com.
At the end of the promotion and ensuing coverage we are left with what?
KFC did accomplish one thing — a sea of buzz for its product. But the chatter got nasty when the promotion ceased. According to Zeta Interactive, which monitors blog chatter, KFC generally popped up in about 538 blog posts daily, with 72% of mentions positive. During the promotion, that number soared to 1,319 mentions, 89% of which were positive. But cutting the cord on Thursday had an immediate effect, with 772 posts. Negative ratings shot up, to 33%
“The free-chicken promotion created a sense of enthusiasm within online communities and enhanced KFC’s online reputation,” Al DiGuido, CEO of Zeta Interactive, said in an e-mail. “However, as soon as KFC decided to halt the promotion, their brand suffered a brutal backlash, plummeting down to 67% positive buzz. With this overwhelmingly negative response, KFC did more damage to its brand by running an incomplete promotion than if they had just not launched the campaign in the first place.”
KFC begs to differ. “We have never had more positive customer response,” said Ms. Schalow, noting that about two in four grilled-chicken customers it’s attracted are new or rare visitors to the chain. However, Technomic President Ron Paul said that’s the group easiest to alienate.
I read the headline in my local online newspaper, “KFC willing to fill potholes if company can brand its work“.
Haha, a joke I thought. But not at all.
The folks at KFC recently cooked up an appetizing offer for cash-strapped cities: The restaurant chain will fix crater-ridden streets for free if they’re allowed to brand repairs with a chalked-on message saying that the road has been “Re-Freshed by KFC.”
Company president Roger Eaton put the deal on the table last week in an open letter to America’s mayors. KFC intends to select four towns to receive “a smooth drive that is fit for a colonel.”
Pretty smart move by KFC? Think about it. If you’re a municipality that is having tough economic times, as most are right now, how can you turn down this offer to save money?
KFC marketing team = smart.
Probably the best, most attention getting Superbowl ad in 2009 was from Denny’s. Here’s the commercial, with the result below.
Denny’s, the restaurant chain, appeared to hit a grand slam with its Super Bowl ad, offering a free Grand Slam breakfast for patrons dining between 6 a.m. and 2 p.m. Eggs, pancakes and meat at no charge!
Great idea? Right? It really was. Look at the Google trends map for that day. People were talking about Denny’s! I bet more than they were talking about the other Superbowl ads two days after the event.
From the USA Today piece on this. “The News quotes Nelson Marchioli, president and CEO of Denny’s, as saying he expects at least 2 million more customers today. “In this economy, people will respond to free,” he says.”
Indeed… free works.
Here’s a video from an ABC affiliate of people waiting in line for the free meal.
So, did you like the ad? Did you go and get your free meal? Share your experience here in the comments.
Buy a Chrysler Pacifica, get a Chrysler PT Cruiser for $1!
We’ve been waiting for this. The crash of the automotive market has led to some aggressive incentives, but we hadn’t yet seen the madness in the U.S. that led British dealers to offer buy-one-get-one-free deals on Dodge Avengers.
But a dealer in Oak Lawn, Ill. has brought the crazy here at last.
Chicago Breaking News reports, “An Oak Lawn car dealership has started a new and unusual promotion: Buy one 2008 Chrysler Pacifica and get a second car, a 2008 PT Cruiser, for $1.” The deal only applies to the five Pacificas currently sitting on the lot at Mancari’s Chrysler Jeep of Oak Lawn. Once those five are gone, the deal is gone. The Pacificas in stock are “priced at $37,000 to $40,000,” but buyers willing to pay those prices can also claim a slightly-used PT Cruiser demo car for $1.
Why do something like this? Here are a few reasons:
Why does this work to get publicity? Because it’s topical (economy, big 3 bailout).
Why does this work for sales? Because it’s easier to convince people to buy if they think they’re getting a bargain.
Why can’t you try something like this? Here’s the answer…
You’re probably not thinking it can be done. It can, and it works. That’s what Blend This Book is all about.