Attention! Book Signing In Vegas For Blogworld

October 11th, 2010 → 9:25 pm @ // 0 Comments

I hope to see you at Blogworld in Vegas later this week? I’ll be signing books on two different days in two different locations. I’d love to sign a book for you.

jim kukral attention book signing

The first is in the Wiley booth on Friday at 3:00. The second is at the Blogworld bookstore at 4:45 on Sat.

PLEASE come by and bring a copy of my book and I’ll add my signature to it. Plus, I’d just like to meet you and hear about any great ideas or anything else positive that has come from you reading it.

Attention &PR &Publicity

Poll: Show The Video Of Naked Man Reading My Book?

October 4th, 2010 → 6:32 pm @ // 0 Comments

I need your help. Sound off in the comments. If you’ve read my book, you’ll know that on the very first page I challenge you to get my attention in a unique way. It’s been over a month or so since the book launched, and so far I’ve had some creative attempts, but none that have REALLY gotten my attention. Today, however, well, um…

I got an email this morning from a guy who bought my book and took video of himself reading it on his couch… in the nude.

It’s about a minute long (the video, stop it) and he’s covering up his private parts with my book (eww). There’s no name. His face isn’t blurred out. You can’t see anything naughty. He doesn’t talk, he just reads the book.

My insider circle told me to absolutely NOT publish it. I’m not convinced however. What do you say? Convince me either way and I might just publish it.

And before you accuse me of making this up for attention, I promise you I am not.

Here’s a video on YouTube that is full of naked people, just in case you were wondering if publishing something like this on YouTube was possible. I didn’t know either.

Attention &Fun &Publicity

Hubspot.TV Appearance

August 30th, 2010 → 7:49 pm @ // 0 Comments

Had a great time in Boston last Friday at the Hubspot offices doing Hubspot TV! Below is the recording. I flew out Friday morning from Cleveland. Took the Boston Metro directly the studio. Wow, what a nice place they have there at Hubspot. Met with Mike Volpe who gave me a nice little cubby hole to hang out in for a few hours before the show where I could work.

Then I went around the corner and had a little lunch at P.F. Changs, and also went into the Borders and found a copy of my book!

Then it was back to the studio to shoot the live show! Here’s the recording.

Here’s the video link.

Attention &Fun &Publicity

How to Get Influencers in Your Community to Pay Attention

August 24th, 2010 → 4:04 pm @ // 0 Comments

I originally wrote this and posted it over at Managing Communities. Here is part of that post.

You know it as well as I do. There are a few select individuals in, or out, of your community who are heavy influencers. They have a lot of readers/viewers/listeners/followers, etc., which makes them valuable allies to have in your corner. Naturally you want to have a relationship with them because they can help you move the needle and get attention to your marketing campaigns and ideas to support your community.

But how?

The first thing to understand is that you’re not going to be able to get them to help you without first building a relationship with them. Imagine walking up to someone on the street who has never met you and saying “Please promote my idea, OK? Thanks.” It’s not going to work. The great news is that, because of social media, these influencers are more accessible than ever before.

Attention &Publicity

Social Media Brand Explosion

August 24th, 2010 → 4:03 pm @ // 0 Comments

I wrote this for the 10 Golden Rules blog. Click the link to read the entire post.

I’ve been promoting the Jim Kukral brand online for close to 15-years now. In 2001 I bought the domain name JimKukral.com and began to blog about every day things, like being cut-off on the road on the way to work, or how the tragedy of 9/11 changed my life, and yours. You know, silly life stuff. That’s what people did at the time.

As I said, my first blog wasn’t about “business,” heck, nobody back then was using blogs for their businesses. It was all about building your brand by letting people around the world, people normally outside of your circle of influence, come in and learn more about you. It was years later that I began to utilize blogs as a marketing and business tool.

I wrote one of the first eBooks online that explained how to make money from a blog. The year was 2003 and it was called Blogs To Riches. The eBook contained tips and strategies for how to use your blog to build a personal brand and then how to turn that brand into revenue. When I first launched the eBook I received tons of publicity from it, and 90% of it bad. I was getting hate mails from people saying things like “Blogging is pure, you can’t make money from it you jerk!” or “You’re an idiot, nobody will ever make any money from a blog.” Indeed, the same types of things people were saying about social media in the beginning.

Attention &PR &Publicity

Video Splitscreening Gets Attention

August 24th, 2010 → 3:41 am @ // 0 Comments

I love what David Garland does on his show. He interviews people on Skype, and records it with a program that I also use called Ecamm. But he records the video, and as you will see it split screens it and makes for a fun interview. I love technology. Here’s the interview I did with David a few weeks ago.

It’s ridiculous how easy and cheap this is. Yet… for some reason nobody else is doing it. Skype is free. Ecamm is like $19.95 I think. The rest is just contacting people in your industry and asking them to be on the show.

What is the big deal? Why is this so hard for people? Do you realize how much attention he has gotten from these interviews? C’mon people… let’s get on this. No excuses. Go do this. Find the top 20 people in your industry and tell them you want to do interviews just like this with them.

Then do it. Then take those videos and showcase them on your website or blog. Build an archive of them and give them away to members or subscribers or heck, put them on a DVD and send them out to people.

I did this a while back with audio interviews. Go over to my free member site and join up and access over 30 audio podcasts from industry experts, all for free.

But do something!!!! This is too easy.

Attention &Publicity &The Power of Free

How To Get The Local Media To Love You

August 23rd, 2010 → 8:52 pm @ // 0 Comments

I’ve had a pretty decent track record of getting local media to pay attention to me. If you’ve read the book you know about the story where I went from a simple idea to getting on the evening news in 8-hours. It’s a great story, get a copy of the book and check it out. I know a little bit about pitching as my second book coming out in Spring 2011 is called The Ultimate Pitch!

I’ve been on local radio shows, in local magazines, in the local newspaper, on TV and more. Today I did Cleveland’s biggest morning show called Good Company on WKYC. Here’s the video from the show.

So how did I get on that show? Here’s the process…

You Gotta Have A Story!

I have a book I want to promote, sure, but you can’t just contact local media and say, “Can we talk about my book?” It won’t work. Here’s what I did. On my book launch day last week I kept track of how low my book reached on the Amazon ranking list. At one point I got to #586 in sales of millions and millions of books on the site. I also got to the #1 category for “hot new releases”. See images below.

So how many local Cleveland boys do you think have done that? It’s a story! Here’s the pitch I wrote to send to the local media a week before my launch as a teaser.

Hi there,

I’m like Drew Carey. Well, I look like him sorta. I’m a regular Cleveland guy, but I’m also Cleveland’s biggest Web geek. My name is Jim Kukral. I’m writing you today because I have a new book coming out next week called “Attention! This Book Will Make You Money”. More at www.attentionthebook.com.

As part of the Cleveland media, I was hoping you’d give a local-boy the opportunity to tell you and your audience more about the book. Who am I? Here’s my short bio:

For over 15-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. He is an award-winning blogger, professional speaker, sought-after speaker and Web business consultant.

I can tell many stories and give tips to your audience about how to:

*Use social media to get a job
*Increase your sales with attention-getting marketing ideas
*Learn how to start your own business online and make money from home

Thank you for your consideration. You can contact me direct at 555-555-5555 or via email here.

P.S. Here’s a private PDF of some excerpts from the book for you to check out now to get a feel for the content.

http://www.attentionthebook.com/attention_excerpts_jimkukral.pdf

I sent that to all the contacts at the local level I could find. More on that below. Here’s the follow up pitch I used the day after my launch to those same contacts.

I’m about to hit #1 on Amazon today for my book. Can we book me for your show? By tomorrow I’ll have a #1 Amazon best selling book.

http://www.amazon.com/Attention-This-Book-Money-Attention-Getting/dp/0470599278/ref=pd_ts_b_6?ie=UTF8&s=books

Sincerely,
Jim Kukral

Then I followed up with each of them with a phone call. This is what got me booked on the show. The whole thing took me a few hours of my time to do. Now, you’re saying that “big deal Jim, getting on a local show isn’t that hard.” You’re right, it’s not THAT hard. But the rewards from it are great. I have seen thousands and thousands of dollars of consulting work come in from my local speaking and media appearances. I’ve also begun to build my reputation as a good guest. Not to mention, having video as you see above is a great audition for national shows. Remember, they need to see you’re going to be good on camera and have something good to say. They’re taking a big risk bringing you in and then you may suck and the segment is blown. They’re in business to engage viewers/listeners/readers, remember.

So How Did I Find The Contacts To Pitch?

It’s really so easy you’ll kick yourself for not doing it. Just go to the website for each channel/station/publication and find the contact information and email them. Most TV stations have a newsdesk. You can email your pitch to them directly. The show producers are the ones who pick the stories to run. However results may vary with this approach. I’ve found that going direct to the personalities works best.

Figure out which person on the show that you want to target and go to them direct. If your pitch is good, they’ll pass it on to the producer. Most all of them have emails nowadays. Resist the urge to send it to every person or email on the site. That will only make them mad. Pick a person that you think your pitch will resonate with. For me, I chose Andrea Vecchio from the Good Company show.

Now follow up as I said above. Just because you don’t hear back doesn’t mean it’s dead in the water. These are busy people and they get pitched all day long.

Remember! It’s Not About You

My big thing was to help them help their readers find a job. I offered five tips. They love tips. Stuff like that. Stuff that can fill a segment. As I mentioned above, you don’t want to talk about your book or your product or your service. You want to to talk about something that their audience needs/wants. Then they’ll inject your book or whatever into the message.

Now… go do it. It’s not that hard.

Attention &PR &Publicity

Why Didn’t I Think Of That?

August 23rd, 2010 → 11:45 am @ // 0 Comments

Here’s the guest post I wrote over on Nick Throlson’s blog.

Inevitably, at some point in your life you’ve had a head-slapping, stop in your tracks moment where you say to yourself, “Why didn’t I think of that???”. Every year thousands of creative entrepreneurs come up with a new product, or service, or website idea that makes it big, earning the creator either a giant paycheck or boatload of publicity, or both.

So why isn’t that person you? It can be.

Now is the time to act! Still not ready? Maybe you just need to hear about some people who have done it in order to get your juices flowing. Here’s a run down of some of those people who took their ideas (crazy as they may seem) and turned them into gold.

Jason Sadler is another one of those Web-entrepreneurs that have taken a silly or creative idea and turned it into Web gold! Jason created IwearYourShirt.com, a site that features him wearing a new shirt every day, each one sponsored by a new advertiser. In 2009 Jason successfully sold 365-days of sponsored shirt wearing, earning him just under $70,000.Yes, you read that right. Jason made almost $70,000 for wearing a different t-shirt every day. Doesn’t sound so silly now, does it? Kyle MacDonald bartered his way from a single red paperclip to a house in a series of online trades over the course of a year. That’s right, he used the power of the Internet and a creative idea to trade something of almost zero value, for something (a house) of actual real value. Alex Tew is the guy who came up with The Million Dollar Home Page.

Attention &Marketing &Publicity

Trust Your Gut

August 22nd, 2010 → 10:23 am @ // 0 Comments

This is a guest post I wrote on Kim Ann Curtin’s blog.

Over the years of working on the Web I’ve come to realize that there’s one sure-fire way to know if what I’m doing, or who I’m working with, is the right thing to do.

I trust my gut.

Everyone has an instinct. It’s that little voice in your head that tells you things like:

* This person you’re about to go into business with is a jackass
* That client is never going to buy from you
* This gal is going to stiff me come invoice date
* And so on…

You don’t know where the voice is coming from. Or why the voice is telling you this. But you know it’s right. As humans we learn through experience. As we gain experience, we gain insight and we begin to form educated, and sometimes not, opinions and feelings about those experiences. This is how we learn, and how we react.

Attention &PR &Publicity

Attention! Video Review: The Franchise King

August 21st, 2010 → 3:18 pm @ // 0 Comments

The Franchise King reviews the book.

Attention &PR &Publicity