August 6th, 2010 → 2:00 pm @ Jim Kukral // 0 Comments
August 4th, 2010 → 3:10 am @ Jim Kukral // 0 Comments
The books are starting to arrive and readers are sending in pics. Get your copy? Send me a pic! Here’s a few.
August 3rd, 2010 → 10:21 pm @ Jim Kukral // 0 Comments
Shawn Collins of the Affiliate Summit did a nice review of my book today. It’s nice to see some people other than my wife or publisher read it and say that it’s good. Haha. Here’s his review.
June 3rd, 2010 → 2:17 am @ Jim Kukral // 0 Comments
From the Independent and Tweeted by Steve Rubel.
Title: PR stunt or the new journalism?: The titans of public relations are going direct to viewers and readers
Public relations, to some the business of puff and fluff, is flexing its media muscles like never before and strong- arming its way into areas once considered the exclusive domains of advertising agencies, broadcasters and publishers.
PRs, who once had to go through the prism of journalism to convey their messages to a mass audience, are increasingly confident in circumventing traditional media altogether. In generating their own video and text-based digital content on behalf of clients, they are not only taking the bread from the table of a weakened advertising sector but encroaching onto the old territory of television and press companies.
Introducing the new role in the corporate world: the Chief Content Officer.
Here’s what’s happening. This article is right. We’ve reached a stage where companies need to create their own content instead of hiring it out to places like PR and Ad agencies. Sure, many have been doing this for a long time, but at the corporate level of many big companies, they’ve relied far too long on vendors to get it done.
Sambrook is convinced that Edelman’s clients must take their message directly to the consumer. “The mantra is that every company has to be a media company in their own right, telling their own stories not just through websites but through branded entertainment, video, iPad and mobile applications,” he says. “Big companies are going directly to the consumer to engage them now, rather than through display or spot ads and the traditional means of trying to reach consumers. You can’t just be out there shouting at people about your brand, you’ve got to engage with them quite carefully, and the editorial skills that I can bring can help with that.”
The truth is that every business, large or small, needs to have a Chief Content Officer. Someone who’s responsible for telling the company story in-house through all the current traditional models, as well as all the new “new media” models such as social media and apps, etc…
This article argues that PR agencies like Edelman are stepping up to this task. I argue that companies should do it themselves. Who can tell your story better than you can? Nobody. All it takes is a little skill and creativity, combined with some good ideas, and your company could be riding the wave of more sales, leads and publicity.
Of course, all of this is covered in great deal, with examples, in my book. I can’t wait for you to read it.
July 26th, 2009 → 7:18 am @ Jim Kukral // 0 Comments
Joel Comm did it again. His iFart iPhone application has made it into prime time with a piece on The Daily Show with Jon Stewart. Check it out.
| The Daily Show With Jon Stewart | Mon – Thurs 11p / 10c | |||
| iFeud | ||||
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Joel will tell you that all attention is good attention, and he’s pretty much right. Watch this mainstream piece sell him a few more hundred thousands apps at 99 cents a pop.
Sorry, even if you think it’s silly… that’s money in the bank from a fun idea and good marketing.
Attention works. You can read more about Joel’s The Daily Show story here.
April 22nd, 2009 → 8:58 am @ Jim Kukral // 0 Comments
Woody Woodpecker would be so proud. He was an instigator to say the least. You “could” be too when it comes to getting attention for your business or brand.
As long as there is no harm or foul, embrace your inner troublemaker. Encourage bloggers and the media to argue about who you are, what you do, and if they like or don’t like the way that you are doing it. If somebody says you’re a cheater, use that as an opportunity to write an op-ed about why you are not a cheater and keep the debate going.
Remember, you want to be the catalyst for arguments and let them go viral. Don’t personally get in the middle of a pissing match by yelling and screaming — let others do the debating for you.
April 22nd, 2009 → 8:56 am @ Jim Kukral // 0 Comments
Some PR pros get it. Creating bad attention can be good.
When music magazine Blender ranks its best songs of the year, they include the same records we see on everybody else’s list. Press-wise, it’s a non-starter.
But when you devise “worst” lists, the buzz becomes more heightened and interesting.
When Blender ranked their worst songs of the last 30 years, radio DJ’s argued, blog posts became flame wars, and USA Today picked it up. (FYI, Jefferson Starship’s “We Built This City” topped the list.)
Why do you think the late Mr. Blackwell became a cultural icon by releasing his annual “Worst Dressed List?”
Sometimes you have to embrace your inner troublemaker and get over the notion that Luke Skywalker is the hero to emulate. Darth Vader can be a hell of a lot more fun and get far more press coverage.
Sage advice.
