In the past, if you made a customer angry by being negligent, you could pretty much ensure it would be swept under the rug. But as we’ve seen with Domino’s pizza and now with United Airlines, social media and the quick spread of content now makes it VERY easy to get noticed, in a bad way.
This band had their guitars broken on a flight and because they didn’t get any assistance/help from United, they made a song about it. I’m sure United wasn’t too happy about a few hundred thousand people learning about this.
Ok, there’s a girl, and you send her shirts, and she wears them. Check it out. Then listen to me interview her (above).
Of course there’s a catch. You pay her to do it.
Similar in concept to Jason at IWearYourShirt.com (check out my podcast with him too), but different in how she structures the program and what you get.
Months ago I interviewed Jason Sadler of IWearYourShirt.com about his attention-getting idea. Summary: he wears a different shirt every day of the next year (2009).
The catch, you pay him to do it.
I love Jason’s idea and implementation. It works for several reasons, most of which I’ll outline when I feature his story in my upcoming book.
So, now, months later after I interview him (listen above), where is Jason on his promotion?
Well, according to his website, he’s sold out through November 09 and is looking like he’s going to make it all the way through the end of the year.
In case you were wondering, that’s $66,795 dollars he will earn if he sells out. (Minus fees)
How much is that in PayPal fees Jason? 🙂
Here’s an interview I did with Scott Ginsberg, the Nametag Guy.
Scott has built an entire brand around wearing a nametag 24-hours-a-day, etc… He wears it everywhere, all the time. In the interview, we talk about how he came up with the idea for the brand, and how he has turned the idea into a big-time business for himself (books, speaking gigs, consulting, etc…) One of Scott’s most interesting talking points is “approachability”, which is essentially what wearing a nametag does for him.
It’s a great interview, so please enjoy.