I love what David Garland does on his show. He interviews people on Skype, and records it with a program that I also use called Ecamm. But he records the video, and as you will see it split screens it and makes for a fun interview. I love technology. Here’s the interview I did with David a few weeks ago.
It’s ridiculous how easy and cheap this is. Yet… for some reason nobody else is doing it. Skype is free. Ecamm is like $19.95 I think. The rest is just contacting people in your industry and asking them to be on the show.
What is the big deal? Why is this so hard for people? Do you realize how much attention he has gotten from these interviews? C’mon people… let’s get on this. No excuses. Go do this. Find the top 20 people in your industry and tell them you want to do interviews just like this with them.
Then do it. Then take those videos and showcase them on your website or blog. Build an archive of them and give them away to members or subscribers or heck, put them on a DVD and send them out to people.
I did this a while back with audio interviews. Go over to my free member site and join up and access over 30 audio podcasts from industry experts, all for free.
But do something!!!! This is too easy.
I’ve had a pretty decent track record of getting local media to pay attention to me. If you’ve read the book you know about the story where I went from a simple idea to getting on the evening news in 8-hours. It’s a great story, get a copy of the book and check it out. I know a little bit about pitching as my second book coming out in Spring 2011 is called The Ultimate Pitch!
I’ve been on local radio shows, in local magazines, in the local newspaper, on TV and more. Today I did Cleveland’s biggest morning show called Good Company on WKYC. Here’s the video from the show.
So how did I get on that show? Here’s the process…
You Gotta Have A Story!
I have a book I want to promote, sure, but you can’t just contact local media and say, “Can we talk about my book?” It won’t work. Here’s what I did. On my book launch day last week I kept track of how low my book reached on the Amazon ranking list. At one point I got to #586 in sales of millions and millions of books on the site. I also got to the #1 category for “hot new releases”. See images below.
So how many local Cleveland boys do you think have done that? It’s a story! Here’s the pitch I wrote to send to the local media a week before my launch as a teaser.
I’m like Drew Carey. Well, I look like him sorta. I’m a regular Cleveland guy, but I’m also Cleveland’s biggest Web geek. My name is Jim Kukral. I’m writing you today because I have a new book coming out next week called “Attention! This Book Will Make You Money”. More at www.attentionthebook.com.
As part of the Cleveland media, I was hoping you’d give a local-boy the opportunity to tell you and your audience more about the book. Who am I? Here’s my short bio:
For over 15-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. He is an award-winning blogger, professional speaker, sought-after speaker and Web business consultant.
I can tell many stories and give tips to your audience about how to:
*Use social media to get a job
*Increase your sales with attention-getting marketing ideas
*Learn how to start your own business online and make money from home
Thank you for your consideration. You can contact me direct at 555-555-5555 or via email here.
P.S. Here’s a private PDF of some excerpts from the book for you to check out now to get a feel for the content.
I sent that to all the contacts at the local level I could find. More on that below. Here’s the follow up pitch I used the day after my launch to those same contacts.
I’m about to hit #1 on Amazon today for my book. Can we book me for your show? By tomorrow I’ll have a #1 Amazon best selling book.Sincerely,
Then I followed up with each of them with a phone call. This is what got me booked on the show. The whole thing took me a few hours of my time to do. Now, you’re saying that “big deal Jim, getting on a local show isn’t that hard.” You’re right, it’s not THAT hard. But the rewards from it are great. I have seen thousands and thousands of dollars of consulting work come in from my local speaking and media appearances. I’ve also begun to build my reputation as a good guest. Not to mention, having video as you see above is a great audition for national shows. Remember, they need to see you’re going to be good on camera and have something good to say. They’re taking a big risk bringing you in and then you may suck and the segment is blown. They’re in business to engage viewers/listeners/readers, remember.
So How Did I Find The Contacts To Pitch?
It’s really so easy you’ll kick yourself for not doing it. Just go to the website for each channel/station/publication and find the contact information and email them. Most TV stations have a newsdesk. You can email your pitch to them directly. The show producers are the ones who pick the stories to run. However results may vary with this approach. I’ve found that going direct to the personalities works best.
Figure out which person on the show that you want to target and go to them direct. If your pitch is good, they’ll pass it on to the producer. Most all of them have emails nowadays. Resist the urge to send it to every person or email on the site. That will only make them mad. Pick a person that you think your pitch will resonate with. For me, I chose Andrea Vecchio from the Good Company show.
Now follow up as I said above. Just because you don’t hear back doesn’t mean it’s dead in the water. These are busy people and they get pitched all day long.
Remember! It’s Not About You
My big thing was to help them help their readers find a job. I offered five tips. They love tips. Stuff like that. Stuff that can fill a segment. As I mentioned above, you don’t want to talk about your book or your product or your service. You want to to talk about something that their audience needs/wants. Then they’ll inject your book or whatever into the message.
Now… go do it. It’s not that hard.
Here’s the guest post I wrote over on Nick Throlson’s blog.
Inevitably, at some point in your life you’ve had a head-slapping, stop in your tracks moment where you say to yourself, “Why didn’t I think of that???”. Every year thousands of creative entrepreneurs come up with a new product, or service, or website idea that makes it big, earning the creator either a giant paycheck or boatload of publicity, or both.
So why isn’t that person you? It can be.
Now is the time to act! Still not ready? Maybe you just need to hear about some people who have done it in order to get your juices flowing. Here’s a run down of some of those people who took their ideas (crazy as they may seem) and turned them into gold.
Jason Sadler is another one of those Web-entrepreneurs that have taken a silly or creative idea and turned it into Web gold! Jason created IwearYourShirt.com, a site that features him wearing a new shirt every day, each one sponsored by a new advertiser. In 2009 Jason successfully sold 365-days of sponsored shirt wearing, earning him just under $70,000.Yes, you read that right. Jason made almost $70,000 for wearing a different t-shirt every day. Doesn’t sound so silly now, does it? Kyle MacDonald bartered his way from a single red paperclip to a house in a series of online trades over the course of a year. That’s right, he used the power of the Internet and a creative idea to trade something of almost zero value, for something (a house) of actual real value. Alex Tew is the guy who came up with The Million Dollar Home Page.
This was originally published on Ben Spark’s blog as a guest post by me.
Darren Rowse, otherwise known as Problogger.net, slowly and quietly built a million-dollar brand for himself on the Web by becoming the world’s authority on how to create and profit from a blog. How did he do it? It all started with a domain name and a passion for blogging, which he then built up over time as THE most trusted and respected resource in the world of professional blogging, all from his living room in Australia. Rowse realized that he knew a lot about the business of blogging early, so he took that knowledge and used it to help education millions of others with a craving for that information.
Brian Clark, also known as Copyblogger.com, spent two years giving away free information about how to write powerful and profitable copy for the Web. In return, Clark, a former lawyer with a knack for words, now holds the title as one of the most influential and skilled copywriters online. This influence has allowed him to launch a litany of profitable products of which his eager readers snatch up without question.
Joel Libava took his years of experience and expertise as a franchise owner and turned it into a well-known brand and business called The Franchise King. Libava leveraged his knowledge into a successful franchise coaching business. He is also a frequent media personality having become a trusted resource for newspapers, magazines, television stations, and radio stations all over the country.
Shawn Collins and Missy Ward took their years of knowledge and experience in affiliate marketing and created the worlds largest affiliate marketing conference and industry mega-brand called the Affiliate Summit.
These are only a few examples of regular people taking the knowledge that they have in their heads, and transferring it onto the Web. Millions of people just like Darren, Brian, Joel, Shawn and Missy wake up every day and reach for Internet millions using the same philosophy, and so can you. You simply have to figure out what it is you know a lot about, or are really good at.
How Do I Figure That Out?
Here’s an exercise for you: Get out a piece of paper or open a Word document and write down a list of subjects you happen to know a lot about. It can be anything. Maybe you’re the worlds best stay-at-home mom, or you happen to be really good at playing World of Warcraft. It doesn’t matter how silly or small or weird you think it is, and here’s why: The truth is that, whatever you happen to know a lot about, or are really good at, there are people out there who want to know what you know. That’s the truth. It’s the reason why Google makes billions of dollars and why the Internet spins round and round. People want to find answers to their problems. Like Google, you’re going to give it to them.
This is a guest post I wrote on Kim Ann Curtin’s blog.
Over the years of working on the Web I’ve come to realize that there’s one sure-fire way to know if what I’m doing, or who I’m working with, is the right thing to do.
I trust my gut.
Everyone has an instinct. It’s that little voice in your head that tells you things like:
* This person you’re about to go into business with is a jackass
* That client is never going to buy from you
* This gal is going to stiff me come invoice date
* And so on…
You don’t know where the voice is coming from. Or why the voice is telling you this. But you know it’s right. As humans we learn through experience. As we gain experience, we gain insight and we begin to form educated, and sometimes not, opinions and feelings about those experiences. This is how we learn, and how we react.
The Franchise King reviews the book.
This is a guest post I wrote on the Contentrix blog.
You have Internet Marketers, and you have everyone else. Internet Marketers see content as something you use to create an action. Either a sale, or a word of mouth mention, or a subscriber, or a lead, etc… Content is a tool to reach a goal. Everyone else… they think content is content. It’s something you create and distribute, usually free, and that’s that.
That’s fine. There’s nothing wrong with creating content for free. In fact, more people should do it. However, there is a point in time when you finally say to yourself, “Wow, I really should be taking the knowledge and skill that’s in my head, and start putting it on the Web… and sell it.”
Let’s face it. Everyone needs money, unless you’re independently wealthy and or don’t care about food, clothing and shelter. You, yes you, the teacher, the artist, whomever you are, you will eventually reach a point when you want to take the content you’ve been creating for years and find a way to make some revenue from it.
Look who I ran into at Affiliate Summit East 2010. Funny, I had just spoke about him an hour early in my keynote presentation.
He’s featured in the book as well. What a fun guy. He has 10 or more of these suits he wears around, all day, wherever he goes!
I’m really happy with what Jim Kukral put down on in his book, Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue. By the way, Jim, I think you get the reward for longest subtitle ever. The book is full of actionable advice for how to use the online world to improve your business marketing. It’s geared more towards smaller to medium businesses, but a savvy enterprise buyer would get some value out of it, too.
This is a guest post that I wrote for Small Business Trends, the number one small business resource on the Internet.
Choices are great on a menu, but too many choices on your website or landing page or even within your products can cause indecision. Too many choices can lead to confusion, and when you’re in the business of trying to make a sale, confusion is the enemy. What’s the opposite of confusion? The answer is easy. The best way to make things easy? Keep them simple.
Often we’re too focused on giving our customers too much. When you go to the barber, he doesn’t give you a menu of haircuts. You sit down, tell him simply what you’d like done, he pulls out his tools and cuts your hair. All very quickly and without fuss, which is the reason most men still prefer to go to a barber rather than a “salon”: It’s simple.