October 4th, 2010 → 6:32 pm @ Jim Kukral // 0 Comments
I need your help. Sound off in the comments. If you’ve read my book, you’ll know that on the very first page I challenge you to get my attention in a unique way. It’s been over a month or so since the book launched, and so far I’ve had some creative attempts, but none that have REALLY gotten my attention. Today, however, well, um…
I got an email this morning from a guy who bought my book and took video of himself reading it on his couch… in the nude.
It’s about a minute long (the video, stop it) and he’s covering up his private parts with my book (eww). There’s no name. His face isn’t blurred out. You can’t see anything naughty. He doesn’t talk, he just reads the book.
My insider circle told me to absolutely NOT publish it. I’m not convinced however. What do you say? Convince me either way and I might just publish it.
And before you accuse me of making this up for attention, I promise you I am not.
Here’s a video on YouTube that is full of naked people, just in case you were wondering if publishing something like this on YouTube was possible. I didn’t know either.
September 3rd, 2010 → 2:41 am @ Jim Kukral // 0 Comments
I was just flipping through the June 2010 issue of Inc. magazine and I was reading a story Jason Fried, the founder of 37 Signals. He was telling stories about why they hire people. He said that we don’t even look at resumes, instead, we look at cover letters. Cover letters tell a story better than a resume, that’s for sure.
He also talked about they hired one person after that person went out and created a special website just for them, to impress them. He pitched them. Here’s the website.
So smart. He got the job.
You want the job? Show me.
I tell a story in my book about how I used post-it notes to get offered a job. I wanted the job. I knew they were interviewing a ton of people. I wasn’t any better then any of them in graphic design. In fact, I was an average designer at best. But I wanted the job.
I tell another story in the book how I wanted to get into the Internet video business. I had a friend who owned a big SEO firm and I pitched him via video on YouTube. I could have sent a resume… c’mon, that wasn’t going to work.
You want the job? Show me.
So what the heck are you doing? You need to stand out and get noticed and PROVE to potential employers that you WANT the job. Otherwise, why should they hire you?
When I owned my own agency back in the dot-com days, I would never look at resumes. I would say, “show me”. If they couldn’t show me what they’ve done, I wouldn’t even pay attention to them.
Doers get what they want…
I recently posted on several Cleveland internship boards that I was looking for an intern. So far I’ve received about 20 emails from people. Not a single one of them has a website, or even a blog, or even a Twitter name. People… you’re applying to be an intern for a guy who does Web marketing.
The point is this. If you can’t show me, you don’t get hired. Want a better career? Want more money? Want longer vacations?
Show me.
Now get to work.
August 30th, 2010 → 7:49 pm @ Jim Kukral // 0 Comments
Had a great time in Boston last Friday at the Hubspot offices doing Hubspot TV! Below is the recording. I flew out Friday morning from Cleveland. Took the Boston Metro directly the studio. Wow, what a nice place they have there at Hubspot. Met with Mike Volpe who gave me a nice little cubby hole to hang out in for a few hours before the show where I could work.
Then I went around the corner and had a little lunch at P.F. Changs, and also went into the Borders and found a copy of my book!
Then it was back to the studio to shoot the live show! Here’s the recording.
Here’s the video link.
August 19th, 2010 → 8:07 pm @ Jim Kukral // 0 Comments
Look who I ran into at Affiliate Summit East 2010. Funny, I had just spoke about him an hour early in my keynote presentation.
He’s featured in the book as well. What a fun guy. He has 10 or more of these suits he wears around, all day, wherever he goes!
July 22nd, 2010 → 9:57 pm @ Jim Kukral // 0 Comments
Wow, the book is real! I don’t have it in my hands yet, but my publisher took these an hour ago in NJ. Man, that’s bright orange!
July 22nd, 2010 → 3:01 pm @ Jim Kukral // 0 Comments
I’m doing a special seminar to promote my book launch on August 25th in Cleveland. Can you come? Here’s how to rsvp.
Jim Kukral’s new book is coming out and he’d like you to join him for a informative, yet informal live seminar (and launch party). Please join Jim at the Cornerstone of Hope in Independence on August 25 at 7pm. Jim will present an hour-long, free seminar on how to use attention-getting marketing techniques to help you find a job or generate more sales, leads and publicity for your business.
The event is free, however, we’re only asking for a small donation for the Cornerstone of Hope.
July 19th, 2010 → 7:02 pm @ Jim Kukral // 0 Comments
Here’s a list of everything, and everyone inside the book. If you got here because of a Google News alert, now you know why. You’re in the book!
5DayBootcamp.com, 132
The $7.95 Marketing Plan, 144
9/11, social media and, 15
10GoldenRules.com, 11
“21 Accents,” 169
99designs.com, 219
500Words.com, 206
1938media.com, 11
ABC News, 222
Abestweb.com, 146
Ad Hustler, 75
The Adsense Code, 207
Affiliate Marketing, 10, 145-147
Affiliate Summit, 10, 12, 118, 147, 163
Alliteration, branding and, 77-78
Amazon.com, 64, 270
S3 storage, 193
Amember.com, 144
Amway, 155
Amyotrophic Lateral Sclerosis, 163
Anderson, Pamela, 215
Animoto.com, 193
Apologies, avoiding, 7
Apple, 18-19
Arenas, Gilbert, 227
Askdavetaylor.com, 79, 218
“Askaninja,” 170
AsktheBuilder.com, 79, 81
Associated Press (AP), 27, 55
Atlantic Records, 168
Attention, negative, 214-216
Australian Anthill, 273
Authenticity, 200
Aviva LLC, 74
Avon Walk for Breast Cancer, 163
AwesomeMillion.com, 63
Balloon Boy, 226
Bank of America, 48, 268
Banking, social media and, 14-15
Barefoot Executive, 143
BBC News, 222
Beaches & Cream Soda Shop, 211
BeautifulPeople.com, 228
Ben Folds, 167
Benefits, pitches and potential, 33
Berkowitz, Jay, 11, 138
Best Buy, 189
Bezos, Jeff, 64
Biden, Joe, 226
Big Mouth Billy, 236
Big Texan Steak Ranch, 210
BigBrownBox.com, 63
Bing, 230
Biscuit Hole campaign, 212
Biz Web Coach, 75, 134-135
Black Enterprise, 55
BlendTec, 153, 180-186
Blip.tv, 192-193
Blogging
affiliate mark, 147
branding and, 16
free services and, 103
subscribers as revenue, 2
video, 154
Blogher, 20-21
Blogkits, 42
Blogmaverick.com, 39
Blogs to Riches, 16
Blogworld Expo, 42
Blu-Ray player, 240
BMW, 169
Boedecker, George B., Jr., 236
Bonuses, 139
Boot camps, 132-133
Branding
building, 81-84
nametags and, 8-9
tips for, 76-80
Brandweek, 190
Branson, Richard, 20, 271
Bratton, Susan, 11
Brick Lane Curry House, 211
Brogan, Chris, 10, 12, 114
Brokaw, Tom, 72
Brooklyn Bridge, 44–45
Bryant, Darren, 48, 268
Buckley, Michael, 167
The Bulletin, 272
Burger King, 213
Call to action, pitches and, 33-34
Can We Do That? Outrageous PR Stunts That Work—and Why Your Company Needs Them, 35
Caricatures, 218-219
Carroll, Teddy, 58
Carson, Johnny, 44, 45
Carter, Tim, 79, 81-84
Carvel ice cream, 34
Cassingham, Randy, 251-253
Causes on Facebook, 164
CBS, 232
CD continuity program, 130-131
Celebrity, 229
Celebrity Chatter, 167
Change, overcoming fear of, 24
Channel 3 (WKYC), 28
Charleston RiverDogs, 67, 68
Cheney, Dick, 31
Chicago Tribune, 223
Chicken Soup for the Soul, 70
Cho, Margaret, 232
Choices, confusion of too many, 100-101
Chrysler, 266
Clark, Brian, 118
Clegg, Gary, 234
Cleveland Browns, 26
Cleveland LinkedIn Networking Group, 154
CNBC, 178-179
CNN, 44, 55, 227
CNN Money, 205
Coca-Cola, 182
Collins, Shawn, 10, 12, 118
Comcast, 151, 153
Comm, Joel, 10, 205-207
CommissionJunction.com, 146
Communication
personalizing, 87-89
See also Voice, having a
Community, subscribers and, 136-137
Computer Shopper, 245
Conference, speaking engagements as revenue, 2
Connor, James, 86
Consulting, free, 103
Conte, Jack, 168
Content Management Solutions (CMS), 36
Content, reusing, 138
Continuity programs, 130-131
Controversy, 261-262
Copyblogger.com, 118
Copycats, 234-236
The Corner Bar, 210-211
Cost per click (CPC), 171
Coupon Mom, 75
Coupons, 102
Courage, 260-261
Craigslist, 21
Creative Young Entrepreneur of the Year Award, 273
Credibility, pitches and, 33
Crocs, 236
Crossfit Cleveland, 172-173
Crowdspring.com, 219
The Crown Candy Kitchen, 210
Cruikshank, Lucas, 168
Cuban, Mark, 39-43
Customer evangelists, 237-241. See also Testimonials
Dahl, Gary, 235
Dallas Mavericks, 39
Dallas Morning News, 41
Database Diva, 74
The DaVinci Code, 207
Dawn, Nataly, 168
Daymude, Colin, 161-162
Deadlines, setting, 113
DeBeers, 66
Dell, 153
Demonstrations, online video, 190
Denger, Ginette, 58
Denny’s, 212
Denny’s Beer Barrel Pub, 210
Des Jardins, Jory, 20
Determination, 81-84
Dickson, Tom, 181, 183, 184
Digg, 246
Diligence, 81-84
The Dip, 49
Discipline, 81-84
Discounts, 102
Discovery Channel, 185, 186
Distractions, productivity and, 113
Domain name, 144
Domino’s Pizza, 227
Don’t Worry, Be Happy, 236
Donaldson, Sam, 72
DontheIdeaGuy.com, 60
Doubt, ending, 112
Dress, image and, 218
Duct Tape, 69
Dunkin Donuts, 243-244
DVD continuity program, 130-131
E!, 222, 263
eBook, 16, 144
Eliason, Frank, 151
Ellen, 17
E-mail, revenue and sign-ups, 2
Emanuel, Rahm, 226
Encyclopedia Britannica, 145
Enron Night, 68
Environmental organizations, 248-249
Evening News with Katie Kouric, 34
Evernote, 57
The Evolution of Dance, 169-170
Extraordinary, becoming, 114
branding and, 15
employment, 157-160
friends as revenue, 2
generating ideas, 57-58
image and, 218
raising awareness, 161-164
social and financial equity, 14
Failure, fear of, 115
Fame, 229
FancyFastFood.com, 62
FanProtest.com, 27
FaxZero.com, 245
Federal Trade Commission, 147
FedEx, 69
Feedback, internet marketing and sales, 90
FeedFront Magazine, 163
Feldman, Loren, 11, 12
Feldman, Lori, 74
Figglehorn, Fred, 168
Five Hour Energy drink, 94
Flip video camera, 177, 188
Food challenges, 208-211
Forbes, 44, 190
FourSquare & Gowalla, 156
The Franchise King, 73, 75, 118, 220
Free Money to Change Your Life, 197
Free Money to Pay Your Bills, 197
Free, services, popularity of, 102-103
FreePrintable.net, 245
Frey, James, 225
Fun Is Good, 67
Funnel, sales. See Sales, funnel
Geek Factory, 37
GeekCast.fm, 163
Get Out of Hell Free cards, 251-253
Ginsberg, Scott, 8-9, 73
Gmail, 58
Goals
short-term, 117-121
See also Revenue, goals
Godaddy.com, 27
Godin, Seth, 10, 49
Goldman Sachs, 64
Google:
Adsense, 206-207
Analytics, 99, 159
News, 77
Notebook, 58
parallels to traditional media, 31-32
problem solving, 94
simplicity of, 98-99
Trends, 239
universal search, 173-174
Grasshopper.com, 233
Green Business Owner, 143
Green, Al, 236
Greenberg, Ari J., 267
Gretzky, Wayne, 64, 231
Group coaching, 134-135
Hardee’s, 212
Harding, Tonya, 67
HarperCollins, 158, 159, 160
Hartunian, Paul, 44-45
Harvey, Paul, 44
Hasbro, 253
“Hastily Made Cleveland Tourism Video,” 169
HBO, 168
Headshots, 218
hellomynameisscott.com, 9
Helpareporter.com (HARO), 10, 35-37
Herald Sun, 272
Hilton, Paris, 78, 215
Hilton, Perez, 263
Hintze, Robert, 228
Hirepasha.com, 223
History Channel, 185
Hoffman, Brandon, 57
Home Depot, 189
Hook, determining the, 73-75
Horowitz, Shel, 248-249
Horsepigcow.com, 11
Houston Chronicle, 55
How to Turn Your Million Dollar Idea into a Reality, 273
Howes, Lewis, 11, 16-17, 154
Hsieh, Tony, 128
Hunt, Tara, 11
HyperText Markup Language (HTML), 219
Hypertext Preprocessor (PHP), 144
IdeaLady.com, 55
Ideas, generating, 51-59, 60-61
free services, 103
iFart application, 10, 205-207
Image, 217-219
Inc., 190
International Excess, 240
Internet
reasons people use the, 91-92
sales environment, 98-106
Interview Tactics! How to Survive the Media without Getting Clobbered!, 222
iPhone
branding and, 80
generating ideas and, 57
iPod, 19
iTunes, 19, 206
IwearYourShirt.com, 63
James, Vincent, 243
JetBlue Airways, 20, 153
Jobs, Steve, 18
JoeBees, 238
Johnson, Bob, 71
Johnston, Levi, 227
Jones Soda, 21-25
Kirk, Harvey, 72
The Kitchen Sink, 211
Kitsch, 235
Kownacki, Justin, 231-232
Kukral, Kenneth, 240
Kurko, Jane Velz, 57
Laipply, Judson, 169-170
Larry King, 198
Late Night with Conan O’Brien, 17
Late Night with David Letterman, 198
Lauren, Ralph, 64
Law & Order, 20
Lee, Ryan, 140-141
Lesko, Matthew, 10, 197-201, 215
Libava, Joel, 73, 118, 220
LinkedIn, 11, 153
connections as revenue, 2
image and, 218
LIVESTRONG Foundation, 163
Logo, 219
Los Angeles Times, 251
LoveSongs.com, 243
Luxury, vs. need, 242-244
MacDonald, Kyle, 63
Madison, Ashley, 228
Magnolia Pictures, 42
“Man in the Box,” 168-169
Man vs. Food, 209
Manolo Blahnik, 243
Marketing
internet, 85-92
outrageous, 65-69
Marketing Outrageously, 69
Mary Kay, 155
Mashable, 19, 205
Mays, Billy, 10, 12, 139
McConnell, Camille, 269-270
McDonald’s, 182
McFerrin, Bobby, 236
Me 2.0, 78
“The Mean Kitty Song,” 168
Media, trending topics, 27
Megale, Megan, 34
Melbourne Cricket Ground, 271
Membergate, 142-143
Membership, web sites, 124-129
Membership Site Owner, 143
Metallica, 53
MichRX Consulting Services, 143
Microsoft, 128
Million Dollar Homepage, 63
A Million Little Pieces, 225
Minch, Ann, 268
Mona Lisa, 235
Money, 44, 272
Monopoly, 252, 253
Morecalled Memo, 58
Morefield, John, 265
Morning Coach, 75
Morton’s Steak, 243
Moye, David, 178-179
Mozart, Wolfgang Amadeus, 53
MSN, 230
Murphy, Gayl, 222
Murphy, Ted, 11
Murray, Bill¸ 68
Naddaff, George, 212
The NASCAR Café, 211
Nasol, Rico, 187
National Basketball Association (NBA), 39, 227
National Breast Cancer Foundation, 163
National Public Radio, 179
NBC, 205, 223
Need, vs. luxury, 242-244
Negativity, 115
Netflix.com, 127
New Jersey Monthly, 44
New York Times, 2, 31, 44, 55, 167, 223, 251
Newmark, Craig, 21
Newsletter, brand building and, 83
Newspaper, self-syndicated columns, 82
Newsweek, 251
Newteevee.com, 187
Nielson ratings, 159
Nike, 66
Nintendo 64, 169
NPD Market Research Group, 236
Nunes, Julia, 11, 166-167
NyQuil, 238
O’Brien, Conan, 17
O’Connor, Sean, 261
Obama, Barack, 226, 227
Obama, Michelle, 236
ObamaCondoms.com, 229
Ohare, Vinny, 58
Olanoff, Drew, 163
The One Minute Millionaire, 271
OnlineVideoToolkit.com, 177, 189
Oprah, 198, 225
Orman, Suzi, 78
Oxygen bars, 243
Packages, offering, 104-105
Page, Elisa Camahort, 20
Pain, sales and alleviating, 93-97
Palin, Sarah, 227
Palm Pre, 58
Parent-Teacher Association (PTA), 146
Paul Harvey News, 44
Pauling, Linus, 60
PayPal, lack of simplicity, 104, 105
People Magazine, 263
Pepsi, 150, 153
The Perfection of Marketing, 86
PersonalBrandingBlog.com, 78
Personal Branding Magazine, 78
Personallifemedia.com, 11
Pet Rock, 235
Phantom, 243
Philbin, Regis, 44
Pitches, 33
Playboy, 251
Podcasts, subscribers as revenue, 2
Pogue, David, 31
Polk, Mike, 168-169
Polo, 64
Pomplamoose, 168
Portland Beavers, 68
Post-It notes, 56-57
Press releases, moving beyond, 30-34
Prfessor.com, 127
Problogger.net, 118
Proctor, Bob, 70
Productivity, distractions and, 113
Prpuppettheatre, 178
Publicity, negative, 214-216
Quality, branding and, 84
Question Mark Guy, 75
Quicken Loans, 163
Quinn, Leo J., Jr., 254-256
Quotes, price, lack of simplicity, 104-105
QVC, 234
Radio, features as revenue, 2
Recruitment
free, 103
Red Bull, 64
Red Cross, 162
Referrals, 137
Regis Philbin Show, 44
Registerfree.com, 38
Remodeling, 81
Reputation, monitoring your, 77
Research, pitches and, 33
Restaurants, 154, 208
Restaurant Owner, 143
Revenue
goals, 122-123
internet, 85-92
environment and, 98-106
various definitions, 2, 5
web, 109-110, 111-116
See also Sales
Reviews, online video, 190
Riccards, Patrick R., 57
Rice, Tom, 268
Richman, Adam, 209
Risk coverage, opportunities for, 240-241
Rivers, Joan, 198, 263
Robertson, Lloyd, 72
Rolls Royce, 243
Rosenberg, Eva, 73-74, 76
Rousell, Sandra, 58
Rowse, Darren, 11, 118
Russell, Bill, 172-173
Sacramento Kings, 69
Sadler, Jason, 62
Sahara Hotel and Casino, 211
Sakurai, Carmen, 57
Salahi, Tareq and Michaele, 226
The Sales Moment, 86
Sales
funnel, 94-97, 103
See also Revenue
Save the Mountain, 248-249
Savetz, Kevin, 245
Savetz Publishings, 245
Schawbel, Dan, 78
Schedules, creating, 113
Schembari, Marian, 157-160
Schlessinger, Dr. Laura, 269-270
Search engine optimization (SEO), 125-126
Search.Twitter.com, 152
SEObook.com, 125
Shankman, Peter, 10, 35
Shareasale.com, 146
Simplicity, 98-101, 104
SKY News, 222
The Slanket, 234
SmallBizTrends, 190
Smart Money, 44
Smith, Joe, 227
Smith, Mari, 11
Snuggie, 234, 238-240
SnuggiePubCrawls.com, 239
SnuggieSightings.com, 239
Social media
branding and, 13-17, 79-80
to create attention, 148-150
evolution of, 79
fund-raising, 162-164
revenue and, 151-156
Solutions, offering customers, 93-97
Sony, 168
The Sopranos, 236
Southall, Ben, 260
Spinal muscular atrophy, 34
Spoelstra, Jon, 69
Sports marketers, 67
Squarespace.com, 219
St. Paul Saints, 68
Startup Journal, 55
Sticker Giant, 75
Stocking, Pasha, 223-224
Storytelling, 257-228
branding and, 84
Strength Coach, 143
Stride gum, 169
Stucker, Cathy, 55
Subscriptions, 2, 136-137
Success Magazine, 273
Sullivan, Andrew “Sully,” 139
Super Bowl, 150, 212
Susan G. Komen for the Cure, 163
Take Me to the River, 236
Talayna’s, 210
Tampa Bay Devil Rays, 69
Tax Mama, 73-74, 76
Tax service, 66
Taylor, Dave, 79, 80, 218
Team, using online videos to introduce, 191
TechCrunch, 205
Tech Czar, 75
Telemedia Communications, 70-71
Television
branding and, 17
features as revenue, 2
reality, 233
See also specific type
Temple, Michael, 57
Templeton, Bob, 71
TenGoldenRules.com, 138
Testimonials, 237-241
online video, 191
Tew, Alex, 63
TextPad, 58
This Is True, 251, 252
Titanic, 36
Today Show, 34, 169, 185, 198, 205
The Tonight Show with Jay Leno, 44, 45, 185
“The Top Ten Tricks to Doing Your Taxes,” 170
Toys for Tots, 23
Trackur.com, 77
Trademark Electronic Search System (TESS), 230
Trademark, branding and, 76-77
Traffic Geyser, 193
Training sessions, 132
Trump, Donald, 78
Tubemogul, 192-193
Tweetdeck application, 152
Tweetforals.com, 163
Twestival, 164
branding and, 15, 19
customer service, 152
Festival, 164
followers as revenue, 2
image and, 218
social and financial equity, 14
U.S. Government Trademark Electronic Search System (TESS), 77
UFood Grill, 212
Uniform Resource Locator (URL), 171
Unique value proposition (UVP), 85-91, 101, 172
United Way, 162
Universal, 168
USA Today, 34, 44, 223, 239
User generated content (UGC) videos, 186
Van Duinen, Sharon, 211
Van Stolk, Peter, 22
Vaynerchuk, Gary, 10, 13-14, 17
Veeck, Mike, 67
Venture Beat, 205
Veterinary Insider, 143
Video
blogs, 154
as a business strategy, 46-48
distribution, 192-193
online, fear of, 176-178
revenue and, 165-175
tips and ideas for, 188-191
viral, 180-187
Vimeo.com, 192-193
Virgin America, 20
Voice, having a, 220-224
Walker, Amy, 169
Wall, Aaron, 125-126
WALL-E, 236
Wall Street Journal, 2, 44, 55
Ward, Missy, 10, 12, 118, 163
Warner, 168
Washington Post, 205, 245
Water, bottled, 243
Weber, Evan, 57
Webinars, free services via, 103
Weezer, 239
Wells, Jane, 178
Wendy’s, 62
Wheeler, Mike, 239-240
Where in the Hell is Matt, 169
Whiteboards, online videos and, 190-191
Whole Foods Market, 153
Wiliams, Cory, 168
William, Pete, 271
Willitblend.com, 153, 180-186
Wilson, Joe, 227-228
Winelibrary TV, 17
Wired, 205
Wishlist.com, 144
Woman’s Day, 55
Woods, Tiger, 214
Wordtracker.com, 127
Worldofkitsch.com, 235
Wright, George, 180-186
Xbox LIVE, 128
Yahoo!, 230
Yankee Stadium, 271
Yoga Universe, 143
Yola.com, 219
You Were Born Rich, 70
YouTube, 2, 11
Partner Program, 168-173
See also Video, online
Zamost, Aaron, 167
Zappos, 18, 128, 186-187
Insights, 128, 143
July 9th, 2010 → 9:04 am @ Jim Kukral // 0 Comments
One of the last chapters in my book is called “But Wait, There’s More!” Every time I hear that I think of the late, great Billy Mays. RIP. The truth is that people tend to buy when they feel like they’re getting “more”. That’s why bonus items works so very well. Every business who sells ANYTHING should use them.
So here’s my bonus items for my book. I’ve created some bulk purchase packages for you to consider. The way I look at it is, you and your team or organization get copies of my book, AND you get me in a variety of roles as well. Bonus!
July 6th, 2010 → 7:41 pm @ Jim Kukral // 0 Comments
The bad guy can get lots of attention.
One of the things I write about in the book is how you can be the bad guy for attention. The bad guy, the negative guy, the jerk… that person can get attention like nobody’s business. Why? Because people are drawn to the negativity more than they are to positivity. It’s just human nature. People love to see someone stand out, good or bad.
One of the problems with being the bad guy is that while you can get a lot of attention, you also get a lot of criticism and even more people who will root against you and want to bring you down.
If you know anything about poker, you will know who Phil Helmuth is. He’s pretty much an icon in the poker world, having been one of the youngest to win the World Series of Poker about 20-years ago. Since then he has continued to win many events, and continued to create this “loose cannon bad guy” type image for himself.
That’s great, he gets a lot of attention for his brand. But guess what? People like to see him lose now. Watch this video.
Some questions to ask yourself before you go the bad/negative guy route with your brand.
1. Are you sure you can handle it? Being the bad guy takes committment. You can’t flip from it. You have to live it. Otherwise nobody will believe it.
2. Do you want to do it? You should realize that while it’s good at helping you get attention, it’s also good at making you into something you might not be. If you aren’t that type of person in real life, don’t try to fake it, it won’t work.
Personally, I love the bad guys. They’re fun to watch because they know how to get a lot of attention. But I’m not that person, so I can’t be one of them. Are you a bad guy?
June 28th, 2010 → 8:25 pm @ Jim Kukral // 0 Comments
As I said in the title, this video has lots of cursing in it and is not safe for work or kids. But wow, is it funny. Makes you think… The Apple branding machine has really done an amazing job haven’t they? I still want my iPhone though.
