From the HuffingtonPost. Jesus has returned! As an Australian dude named AJ. #12412412 bad way of getting attention. Of course, maybe this Jesus will disagree, he’s raised a lot of money for his cult, I mean, ministry.
Cult watchers are keeping a close eye on the pair, actually named Alan John Miller and Mary Suzanne Luck, who under the title “Divine Truth” claim to be the second coming of the biblical figures.
“Just a little over 2000 years ago, we arrived on the Earth for the first time,” Miller says on his website. “Because of my personal desire and passion for God, as I grew, I recognized not only that I was the Messiah that was foretold by ancient prophets, but also that I was in a process designed by God that all humans could follow, if they so desired.”
The bad guy can get lots of attention.
One of the things I write about in the book is how you can be the bad guy for attention. The bad guy, the negative guy, the jerk… that person can get attention like nobody’s business. Why? Because people are drawn to the negativity more than they are to positivity. It’s just human nature. People love to see someone stand out, good or bad.
One of the problems with being the bad guy is that while you can get a lot of attention, you also get a lot of criticism and even more people who will root against you and want to bring you down.
If you know anything about poker, you will know who Phil Helmuth is. He’s pretty much an icon in the poker world, having been one of the youngest to win the World Series of Poker about 20-years ago. Since then he has continued to win many events, and continued to create this “loose cannon bad guy” type image for himself.
That’s great, he gets a lot of attention for his brand. But guess what? People like to see him lose now. Watch this video.
Some questions to ask yourself before you go the bad/negative guy route with your brand.
1. Are you sure you can handle it? Being the bad guy takes committment. You can’t flip from it. You have to live it. Otherwise nobody will believe it.
2. Do you want to do it? You should realize that while it’s good at helping you get attention, it’s also good at making you into something you might not be. If you aren’t that type of person in real life, don’t try to fake it, it won’t work.
Personally, I love the bad guys. They’re fun to watch because they know how to get a lot of attention. But I’m not that person, so I can’t be one of them. Are you a bad guy?
Joel Comm did it again. His iFart iPhone application has made it into prime time with a piece on The Daily Show with Jon Stewart. Check it out.
|The Daily Show With Jon Stewart||Mon – Thurs 11p / 10c|
Joel will tell you that all attention is good attention, and he’s pretty much right. Watch this mainstream piece sell him a few more hundred thousands apps at 99 cents a pop.
Sorry, even if you think it’s silly… that’s money in the bank from a fun idea and good marketing.
Attention works. You can read more about Joel’s The Daily Show story here.
In the past, if you made a customer angry by being negligent, you could pretty much ensure it would be swept under the rug. But as we’ve seen with Domino’s pizza and now with United Airlines, social media and the quick spread of content now makes it VERY easy to get noticed, in a bad way.
This band had their guitars broken on a flight and because they didn’t get any assistance/help from United, they made a song about it. I’m sure United wasn’t too happy about a few hundred thousand people learning about this.
This ad probably won’t run on network television in the USA because the networks believe that American’s find this offensive. Watch this and you decide.
From Huffpost… This new television commercial for Hardee’s “biscuit holes” probably won’t entice your appetite — but it is likely to grab some attention.
One thing is for sure, it gets your attention.
There are a million examples of how negativity brings tons of attention. This is common sense. People love to pile on and love to hear more about negative than positive. Hey, we’re human, it’s just the way we are.
You’ll find this out if you write a blog. 90% of the people who read your blog will never comment. They lurk, and wait…
If you really want to get some reaction… go negative. Write a negative post. Complain about something. Put somebody else down. Do something that people can commiserate with. Be a jerk!
Yep, I said be a jerk… for ratings.
Ok, now, before you go do that, think about the consequences of “being a jerk” or “going blue”.
For one, you have to be able to take the heat. If you’re a nice person and not used to controversy, and you’re trying to “shock” people in a way that’s out of your own character… it’s going to hit you in your gut hard, and you may not recover.
It’s very hard to go blue and come back from it too. Once you go down that path, you may not be able to come back. And remember, you’ll always most likely be remembered for that one shocking thing you did, not all the good things you’ve done for years.
Are you sure you want to go there for ratings? For traffic? Think long and hard before you decide to go down the dark path.
So was this promotion a fiasco? Well, it depends on who you ask. If you ask KFC they say “No!” (of course). But if you ask some PR professionals they say “Heck yes”. So who’s right?
First, let’s back it up. Go read this synopsis story over at AdvertisingAge.com.
At the end of the promotion and ensuing coverage we are left with what?
KFC did accomplish one thing — a sea of buzz for its product. But the chatter got nasty when the promotion ceased. According to Zeta Interactive, which monitors blog chatter, KFC generally popped up in about 538 blog posts daily, with 72% of mentions positive. During the promotion, that number soared to 1,319 mentions, 89% of which were positive. But cutting the cord on Thursday had an immediate effect, with 772 posts. Negative ratings shot up, to 33%
“The free-chicken promotion created a sense of enthusiasm within online communities and enhanced KFC’s online reputation,” Al DiGuido, CEO of Zeta Interactive, said in an e-mail. “However, as soon as KFC decided to halt the promotion, their brand suffered a brutal backlash, plummeting down to 67% positive buzz. With this overwhelmingly negative response, KFC did more damage to its brand by running an incomplete promotion than if they had just not launched the campaign in the first place.”
KFC begs to differ. “We have never had more positive customer response,” said Ms. Schalow, noting that about two in four grilled-chicken customers it’s attracted are new or rare visitors to the chain. However, Technomic President Ron Paul said that’s the group easiest to alienate.
Woody Woodpecker would be so proud. He was an instigator to say the least. You “could” be too when it comes to getting attention for your business or brand.
As long as there is no harm or foul, embrace your inner troublemaker. Encourage bloggers and the media to argue about who you are, what you do, and if they like or don’t like the way that you are doing it. If somebody says you’re a cheater, use that as an opportunity to write an op-ed about why you are not a cheater and keep the debate going.
Remember, you want to be the catalyst for arguments and let them go viral. Don’t personally get in the middle of a pissing match by yelling and screaming — let others do the debating for you.
Some PR pros get it. Creating bad attention can be good.
When music magazine Blender ranks its best songs of the year, they include the same records we see on everybody else’s list. Press-wise, it’s a non-starter.
But when you devise “worst” lists, the buzz becomes more heightened and interesting.
When Blender ranked their worst songs of the last 30 years, radio DJ’s argued, blog posts became flame wars, and USA Today picked it up. (FYI, Jefferson Starship’s “We Built This City” topped the list.)
Why do you think the late Mr. Blackwell became a cultural icon by releasing his annual “Worst Dressed List?”
Sometimes you have to embrace your inner troublemaker and get over the notion that Luke Skywalker is the hero to emulate. Darth Vader can be a hell of a lot more fun and get far more press coverage.