Attention | Attention! This Book Will Make You Money

Get Your Book In The Mail? Take A Pic!

August 4th, 2010 → 11:42 am @ Jim Kukral // 0 Comments

I’d love to have a pic of you with the book when you get it. Feel free to either send it to me, or post it online on Facebook or Flickr or wherever. Just let me know somehow when you do. Thanks!

Here’s Tom Guard with his copy.

Attention &Marketing &Publicity

Video Book Review by Shawn Collins

August 3rd, 2010 → 10:21 pm @ Jim Kukral // 0 Comments

Shawn Collins of the Affiliate Summit did a nice review of my book today. It’s nice to see some people other than my wife or publisher read it and say that it’s good. Haha. Here’s his review.

Attention &PR &Viral Video

Cause Marketing

August 3rd, 2010 → 6:33 pm @ Jim Kukral // 0 Comments

I write in depth in my book about marketing for causes. Cause marketing of course means that you’re putting the cause first. It can’t work the other way around. You are simply the organizer of the cause, your brand or business, and the last thoughts you should have is “how do I profit from this?”

If you try it that way, you’re doing it wrong.

Scott Stratten, author of UnMarketing: Stop Marketing. Start Engaging., gets it. He’s organized a cause marketing effort that is worth your time and donations. Check it out here. I donated, and gave a signed copy of my book into the prize pool as well. And now I’m spreading it here, and on Twitter and Facebook.

Because that’s what I should do. Not because it helps me in any way. Not because I can get ROI from it. I share the message because it needs to be shared. I live a blessed life, and I thank the powers that be every single day for it. When I see others that are struggling I have to react.

Which is why social media is such an amazing and powerful thing. It allows us to almost instantly, and easily share and spread the word about things like this. And more importantly, because it’s easy, it works. Consider the United Way for example. Before the Web and social media they OWNED the massive percentage of donations from the public. Why? Because they had the biggest name and marketing budget. Other, small, also deserving charities and causes couldn’t compete.

Now they can. Please head on over and see how you can create your own cause marketing campaign as Scott did. Then donate. Or just donate below.

Attention &The Power of Free &Uncategorized &Viral Video

Have You Ever Been “Broganified”?

August 3rd, 2010 → 1:43 am @ Jim Kukral // 0 Comments

I’ve coined a new Web term. It’s called “Broganified”. The definition is as follows:

Broganified: The act of Chris Brogan mentioning your blog on his Twitter or on his blog, which causes your server to crash to the ground with extreme prejudice.

About a month or so ago I graciously received a Tweet and blog post from friend Chris Brogan about a video I did. Within moments, my server was brought to it’s knees because too many people tried to visit the blog.

In other words… I was Broganified!!!

So I had to take matters into my own hands so it wouldn’t happen again. I went out and got a brand new server. One that is five times faster than the old one, with more memory and super-duper power.

Take that Brogan! I dare you to try it again!

All kidding aside. This is a valuable lesson for you as well. If you want to play in the big leagues and get big mentions from people like Chris, you’re going to need to invest in hosting that can handle it. I always say that great hosting to me is like the water in a water park. You MUST have it. Without the water, there’s no water slides.

Without the best hosting, there’s no way you can run your Web business to the utmost capability. When I first started out with my own hosting about 10-years ago, I chose a cheap hosting company. Fine, it was great, I didn’t need a lot of bandwidth or power. But guess what happened? After a while I started to make some serious money from my websites. I had over 60 websites going at once. Then one day all of my sites disappeared.

And they were down for 3-weeks. 3 weeks! Why? Because, as I later found out, I was hosting with a guy who had a bunch of his servers in his garage! He went on vacation for a month and lost power and didn’t care. Didn’t answer emails, phone calls, etc… My sites, all of them, and email, sat dead for 3-weeks. I literally lost 5 figures in profit.

That was the last day I went cheap with hosting. Since that time, I’ve way overpaid for hosting with Rackspace (my own dedicated server) and now I’m with LiquidWeb (another dedicated server).

If you’re just starting out, go ahead and go with hosting that is less expensive. You’re not going to need a lot, but don’t hesitate to upgrade when you need it. Otherwise, you may find yourself Broganified as well.

Attention &Marketing