Buy A Car, Get Another One For $1

November 20th, 2008 → 10:59 am @ // 0 Comments

When times are tough like they are right now in a poor economy, you have to find ways to get attention. Look at what this car dealer has done. Watch video here.

Buy a Chrysler Pacifica, get a Chrysler PT Cruiser for $1!

We’ve been waiting for this. The crash of the automotive market has led to some aggressive incentives, but we hadn’t yet seen the madness in the U.S. that led British dealers to offer buy-one-get-one-free deals on Dodge Avengers.

But a dealer in Oak Lawn, Ill. has brought the crazy here at last.

Chicago Breaking News reports, “An Oak Lawn car dealership has started a new and unusual promotion: Buy one 2008 Chrysler Pacifica and get a second car, a 2008 PT Cruiser, for $1.” The deal only applies to the five Pacificas currently sitting on the lot at Mancari’s Chrysler Jeep of Oak Lawn. Once those five are gone, the deal is gone. The Pacificas in stock are “priced at $37,000 to $40,000,” but buyers willing to pay those prices can also claim a slightly-used PT Cruiser demo car for $1.

Why do something like this? Here are a few reasons:

  • To boost confidence in your industry/market
  • To stand out from your competitors
  • To make more, (or some), sales!

Why does this work to get publicity? Because it’s topical (economy, big 3 bailout).

Why does this work for sales? Because it’s easier to convince people to buy if they think they’re getting a bargain.

Why can’t you try something like this? Here’s the answer…

You’re probably not thinking it can be done. It can, and it works. That’s what Blend This Book is all about.