Burger King Has A Big 7-Incher They Want You To Try

June 30th, 2009 → 5:03 pm @ // 0 Comments

You can’t make this stuff up. Check out this story my friend Dave M. pointed me to.

An advertisement for Burger King’s latest sandwich leaves little to the imagination and should be discontinued due to “distasteful” and unappetizing references to oral sex, advertising experts told FOXNews.com.

The print ad for the “BK Super Seven Incher” — a limited time promotion in Singapore, a society known around the world for its strict government controls of social conduct — shows the “mind-blowing” sandwich near the open mouth of a wide-eyed, red-lipsticked woman accompanied by the suggestive tagline: “It’ll blow your mind away.”

“Fill your desire for something long, juicy and flame-grilled,” the ad continues.

Mark Duffy, a blogger and an advertising copywriter at a major New York City firm, said the advertisement is among the “worst” he’s ever seen in more than 17 years of industry experience.

“I’ve seen a lot of sexual innuendo ads and this is about the worst, especially for something as mainstream as Burger King,” Duffy told FOXNews.com. “I was a little repulsed by it. It’s really misogynistic to women and it’s also unappetizing.”

But did it get your attention? And frankly, is it going to resonate with their target market, which might possibly be men who are probably laughing, and happy, about this imagery?

Time will tell. The bottom line is the agency for Burger King is pushing boundaries and they should be commended for getting noticed. Not for their subtlety.