Be A Jerk… For Ratings & Traffic

June 17th, 2009 → 10:35 am @ // 0 Comments

There are a million examples of how negativity brings tons of attention. This is common sense. People love to pile on and love to hear more about negative than positive. Hey, we’re human, it’s just the way we are.

You’ll find this out if you write a blog. 90% of the people who read your blog will never comment. They lurk, and wait…

If you really want to get some reaction… go negative. Write a negative post. Complain about something. Put somebody else down. Do something that people can commiserate with. Be a jerk!

Yep, I said be a jerk… for ratings.

Ok, now, before you go do that, think about the consequences of “being a jerk” or “going blue”.

For one, you have to be able to take the heat. If you’re a nice person and not used to controversy, and you’re trying to “shock” people in a way that’s out of your own character… it’s going to hit you in your gut hard, and you may not recover.

It’s very hard to go blue and come back from it too. Once you go down that path, you may not be able to come back. And remember, you’ll always most likely be remembered for that one shocking thing you did, not all the good things you’ve done for years.

Are you sure you want to go there for ratings? For traffic? Think long and hard before you decide to go down the dark path.