Free Cars Get Attention

December 30th, 2011 → 10:25 pm @ // 0 Comments

A Cleveland area car dealership is offering a free car if the local sports team shuts out the other team this weekend. Story here.

CLEVELAND, Ohio — You’re a real Browns fan. You know that they’re not only going to beat Pittsburgh on Sunday, they’re going to destroy them. They’re going to shut out the Steelers, leaving them without so much as a field goal.

Well, for people was confident as you, Medina car dealer Bill Doraty has an offer – buy a car this week, and you’ll get it for free if the Browns keep their rivals scoreless on New Year’s Day.

I talk about similar stories in the book. Why do people keep doing them? Because they work! If I was in the market for a new car and was ready to buy, I’d go there just in case. Why not? It’s worth the shot at a free car.

Also, look at all the promotion they are getting from this. It’s been on every local news station and radio and in the newspapers. Not to mention social media play. Bravo.


Brilliant! Attention! Magazine Feature

July 25th, 2011 → 8:51 pm @ // 0 Comments

Thanks to the wonderful people over at Brilliant Results magazine who featured myself and my book Attention! in this issue. Please stop over and download a free copy of the magazine. I think you’ll really enjoy it.

Attention &Blog &PR

Attention: Fried Kool-Aid

June 21st, 2011 → 3:35 pm @ // 0 Comments

Good, bad? Doesn’t matter. Have you read my book? Haha. Attention is what you want. From Mashable. Say it like the Kool-Aid guy. Ohhhhhh-yeeeeeaaaaaaah!

An enterprising San Diego man has invented a treat that might give ice cream a run for its money: Fried Kool-Aid.

A five-day-old video of “Chicken” Charlie Boghosian demonstrating how to make Fried Kool-Aid is verging on 100,000 views. Boghosian served the treat at the San Diego County Fair and now the Internet is buzzing. “Fried Kool-Aid” has been a trending topic on Twitter for two days.

Although “likes” outnumber “dislikes” by a wide margin on YouTube, many commentors expressed disgust about the new dessert. One man even made a video asking Boghosian to stop. Neverteless, IRL, people are lapping it up. During the fair’s opening weekend, Boghosian’s food stall went through 150 pounds of Kool-Aid powder and 1,500 pounds of flour. (The rest of the ingredients are a trade secret.)

Emotions create reactions. See the part about how “many commentors expressed disgust”? That’s how you do it.

Here’s a Kool-Aid commercial from the 70’s when I grew up.


Blue Lobster: Nobody Remembers The Middle

June 6th, 2011 → 6:06 pm @ // 0 Comments

I bet you won’t forget this image.

Sometimes the best, or only, thing you can do to get noticed is to stand out. Nobody remembers the middle. Play on the edges. Be memorable.


This Is Why I Write Books

June 2nd, 2011 → 9:37 pm @ // 0 Comments

Look at all the tabs for notes! This is why it pays to produce great content.


Need Attention? Just Claim You’re Jesus Christ

May 16th, 2011 → 9:35 pm @ // 0 Comments

From the HuffingtonPost. Jesus has returned! As an Australian dude named AJ. #12412412 bad way of getting attention. Of course, maybe this Jesus will disagree, he’s raised a lot of money for his cult, I mean, ministry.

Cult watchers are keeping a close eye on the pair, actually named Alan John Miller and Mary Suzanne Luck, who under the title “Divine Truth” claim to be the second coming of the biblical figures.

“Just a little over 2000 years ago, we arrived on the Earth for the first time,” Miller says on his website. “Because of my personal desire and passion for God, as I grew, I recognized not only that I was the Messiah that was foretold by ancient prophets, but also that I was in a process designed by God that all humans could follow, if they so desired.”

Attention &Bad Press &Blog

Rejected Book Covers

December 16th, 2010 → 3:44 pm @ // 0 Comments

So these were the initial cover concepts from the publisher that didn’t make the cut. Except for the last one which was eventually modified to be the final cover. Did I make the right choice?

I thought this one was simple and to the point. But hard to read by a mile. If you were in a bookstore, could you even really read this unless you were super up-close?

I liked the yellow. And I really liked having a person on the cover. There was something about this cover that just didn’t resonate with me.

Here is the first version of the final cover. The white just wasn’t attention-getting enough, right? And the fonts were too “grungy” for me.


Barry Moltz Knows How To Get Attention

December 16th, 2010 → 8:42 am @ // 0 Comments

I did an interview with Barry Moltz a long time ago that I never published live. You know Barry, he’s an author and amazing speaker and a wealth of knowledge. Below is the interview in full. If you want to know more about how to be successful in marketing and otherwise, check this out.

Download and listen here.

Here’s a video review I did of one of Barry’s excellent books.


The Lost Will It Blend Interview

December 15th, 2010 → 10:39 pm @ // 0 Comments

Back when I was doing research for the book I did an interview with George Wright, the architect of the infamous Will It Blend campaign. But I forgot to post the interview! Here it is, pulled from the archives.

This is an amazing interview. George explains how Will It Blend was born, and talks in depth about viral marketing and the results it generated for his company.

Download and listen here.

By the way, don’t do this to your iPad.


Go Banannas! Get Attention!

December 8th, 2010 → 6:47 pm @ // 0 Comments

Saul gets it. In fact, Saul should be in my book. Too late, it’s already printed, but I’ll put him in the next edition. Look at what Saul did to stand out at a trade show and get attention.

A few months ago I was given the challenge of creating an experience at a trade show where like my previous story, there would be a lot of Batman’s and Superman’s (ie: a slew of ordinary yet expensive trade show booths) and like when I was eleven there was really only one way to tackle the situation.

So last month at the Paypal Innovate Conference I took my own eleven year old dress wearing advice to heart and abandoned the idea of competing head to head with the other exhibitors and instead of trying to outspend the competition at the show (or any time) the obvious way to stand out from the crowd is to change the rules and make the other exhibitors go bananas!

This was accomplished with my friends (OK we are more then friends) at FreshBooks not having a booth at all but rather a stand…and not just any stand but a Banana Stand…and not just any Banana Stand but an almost exact replica of the Bluth Banana Stand from the TV show Arrested Development.

Attention &Blog