It’s all about attention, and Jetblue knows it. They’re offering customers the chance to fly unlimited on their airlines from Sept 8 – Oct 8 for only $599. Story here.
“This is a way to get people to pay attention, with publicity that doesn’t cost the company much,” McAdoo said. “They’re doing this at a time when there are probably a lot of seats available anyway.”
Alright, it’s not really that great of a deal? I mean, you’re going to have to fly probably 5-6 times at least to make your money back. But that’s against the point.
The point is this is drawing all kinds of attention for Jetblue. Tweets, retweets, articles, blog posts, back links and probably mentions in podcast, Google groups, email newsletters, etc… You name it.
I love this concept. Why? Because it’s a zig when every other airline else is zagging.