So this guy wears your shirt for money. Every day. He gets paid by a different sponsor every day. Yes, I’m not kidding. He wears their shirt, and blogs about it, and does a video, and he makes $70k a year doing it.
It’s obviously got the attention of Mashable, and 365 other sponsors who sold out year 1. He’s now selling year 2 at double the price.
In your opinion, why does this get so much attention and other projects that could be just as clever don’t?