$70k A Year For Wearing Tshirts Every Day?

August 13th, 2009 → 2:57 pm @ // 0 Comments

So this guy wears your shirt for money. Every day. He gets paid by a different sponsor every day. Yes, I’m not kidding. He wears their shirt, and blogs about it, and does a video, and he makes $70k a year doing it.

No, I’m not kidding. Here’s the story. Listen to my interview of him (his first) way before he started this project.

It’s obviously got the attention of Mashable, and 365 other sponsors who sold out year 1. He’s now selling year 2 at double the price.

In your opinion, why does this get so much attention and other projects that could be just as clever don’t?